An independent archive of typography.
Topics
Formats
Typefaces

Ampex casette tape ad

Contributed by Stephen Coles on Mar 29th, 2012. Artwork published in .
Ampex casette tape ad
Source: pzrservices.typepad.com License: All Rights Reserved.

Via Found in Mom’s Basement.

This may be an American photocompositor copy of Signal. More info from Florian Hardwig at Typophile:

“Yes, with that e and n, it is clearly some version/descendant of Signal. Note that Wege’s original version had three weights (with Script-Signal being lighter, and Block-Signal bolder). It also offered both forms of the lowercase r. It is a pity that the digital version is so limited.”

More samples of the original Signal from Indra Kupferschmid.

Typefaces

  • Signal (Berthold)
  • ITC Avant Garde Gothic Condensed

Formats

Topics

Artwork location

1 Comment on “Ampex casette tape ad”

  1. The h is rounder than in the original Berthold release – similar to the glyph in VGC’s adaptation shown below. The p is not a match for either, though. Maybe it’s a customization. It wouldn’t be the first time that Americans find the open-bowl p unacceptable.

    Signal Medium as shown in VGC’s 1973 catalog

Post a comment