Benetton identity redesign
Contributed by Radek Kyselý on May 31st, 2016. Artwork published in
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Pentagram’s redesign of Benetton’s visual identity system. The new graphic standards system is more complex for specific uses. Includes a custom typeface based on Gill Sans, which was used previously by the brand.
Benetton Sans was designed by Joe Finocchiaro. Key differences from Gill Sans include the normalized proportions of the caps, a straight-leg ‘R’, and more contemporary shapes for ‘j, s, y’.
