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Intertype ads: “Intertype vs Linotype”

Contributed by Stephen Coles on May 28th, 2016. Artwork published in .

Intertype ads: “Intertype vs Linotype” 1
Source: books.google.com Scanned by Google Books. University of Minnesota Collection. License: Public Domain.
Intertype ads: “Intertype vs Linotype” 2
Source: books.google.com Scanned by Google Books. University of Minnesota Collection. License: Public Domain.

Intertype placed several brash advertisements in The Inland Printer during the trade magazine’s 1913 run. The first ad is a direct response to Linotype’s claim of patent infringement. In a slightly ironic twist, some of the ads (below) use the same typeface as Linotype’s ad, Caslon 3.

Intertype ads: “Intertype vs Linotype” 3
Source: books.google.com Scanned by Google Books. University of Minnesota Collection. License: Public Domain.
Intertype ads: “Intertype vs Linotype” 4
Source: books.google.com Scanned by Google Books. University of Minnesota Collection. License: Public Domain.

Typefaces

  • Cheltenham
  • unidentified typeface
  • Caslon 3

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