Fraenkel storefront
Contributed by Roland Hörmann on May 26th, 2016. Artwork published in
.
Photo: Roland Hörmann. License: Public Domain.
Fraenkel was a bedding store that opened up in 1981 in Vienna’s 15th disctrict. The signage used Expressa with minor alterations to the 'a’ and 'e’. After the close-down in 2013 the sign was dismounted and added to the collection of Stadtschrift, the association for the collection, preservation and documentation of historical facade signs.
Photo: Roland Hörmann. License: Public Domain.
At one side of the corner shop the interior neon tubes had been replaced by cheaper LED lighting.
Friedl Fraenkel. License: All Rights Reserved.
Photo from 1984
