Design Sweden is an association of designers founded in 1957, “set up with the sole purpose to support, nurture and enable designers living and working in Sweden and those operating abroad”. Their new identity was art directed and designed by Ramiro Oblitas of Parasol, centered around a custom typeface named Mikro, developed together with Göran Söderström. The website (Beta) was made by Edvard Scott of Kod & Form. A retail version of Mikro is now available for general licensing from Letters from Sweden.