Paperless Post 2015 Holiday Catalog
Contributed by Luke Williams on Mar 23rd, 2016. Artwork published in
November 2015
.
One of Paperless Post’s most important pieces of print collateral each year is a holiday catalog meant to both inspire purchases during the spendy consumer season and solidify the brand’s aspirational point of view. Last year marked the first time Paperless Post embraced modern, minimalist layout and styling as a way to draw more attention to the product itself. On the front and back covers, we see the sending and receiving of a personal, handwritten note. The motif of human hands interacting with the product, continued throughout the book, reminds readers that Paperless Post’s invitations and cards connect people in real life.
