Diablas
Contributed by Trinidad Sanchez on Dec 31st, 2015. Artwork published in
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Diablas is the nickname of the Chilean Women’s national field hockey team.
We were commissioned to develop a visual identity for the team, and for this project we worked closely with the type designers Miguel Hernández and Tania Chacana who let us use their font Uomo as the main visual element of the identity.
We made custom adjustments of some of the characters and styles of this font exclusively for this project, developing a playful yet competitive image based on this nickname of the sports team — “diablas” is the feminine noun for “devils”.
The font was used extensively in all of the team’s applications, ranging from digital imagery to the official clothing.
Diario El Mercurio. License: All Rights Reserved.
