Leafs by Snoop
Contributed by Connor Davenport
on Nov 11th, 2015. Artwork published in
.
“As the legalization of marijuana gains momentum across the U.S., the category is poised for explosive growth. Working at the forefront of this movement, Snoop and his team wanted to establish a brand that avoided clichés for a more sophisticated image that would still represent fun and a good time. The identity centers on an iconic marijuana leaf playfully constructed of jewel-like facets, accompanied by elegant packaging that is layered with laid-back California cool.”
