Voor de Aardigheid (For the Pleasantry)
Source: www.flickr.com Uploaded to Flickr by Stephen Coles and tagged with “vagrounded”. License: CC BY-NC-SA.
“Zie ik je snel?” (See you soon?) and “Jij ziet er goed uit” (You look good).
VAG: plumped, notched, and extruded at Den Haag Centraal (The Hague Central Station). The font actually takes the faux bolding pretty well, but it’s a little rough in the turn of the ‘J’ and the blobby question mark. Still, this treatment manages to get a new look out of an old familiar face.
I believe this is simply a hip “under construction” campaign, but I’m not certain. Please let me know if I’m wrong, and also if you know the designers responsible. Thanks!
Update: More images added. See comments below for more info on the campaign.
Source: 178.nl License: All Rights Reserved.
Source: 178.nl License: All Rights Reserved.
Source: 178.nl License: All Rights Reserved.
Source: 178.nl License: All Rights Reserved.
Source: 178.nl License: All Rights Reserved.
Source: 178.nl License: All Rights Reserved.
Source: 178.nl License: All Rights Reserved.
4 Comments on “Voor de Aardigheid (For the Pleasantry)”
You are right, these are 'under construction’ signs.
You can find it here:
178.nl/voor-de-aardigheid/
Thank you, Max! Here is a description from the project website:
“Voor de Aardigheid [“For the Pleasantry”], a non-profit project by 178, is concerned with spreading positive messages. Because a positive message will cheer you up. At least that’s what we believe. A friendly gesture gives others positive energy, and you will get happier yourself, too. […] we bombard passers-by with short positive texts — ‘Good luck today’, ‘You’re the best’, ‘Nice to have you here’, etc. — in places that could use some kindness, because of construction nuisance or vacancy. […] On building walls, fences, audiovisual screens, in shops etc.”
Dank! Title updated and images added.