Hollands Spoor rehabilitation PR campaign
Source: www.flickr.com Photo: Stephen Coles. Uploaded to Flickr by Stephen Coles and tagged with “liza”. License: CC BY-NC-SA.
“Het begin van iets moois (The start of something beautiful)”
“Hollands Spoor: Centrum van het Haagse studentenleven (The center of student life in The Hague)”
I’m told Hollands Spoor, the neighborhood around historical Den Haag HS train station, is not an appealing, but this charm campaign won me over as soon as I stepped off the train. The billboards advertise an ongoing effort to refurbish an area that is seen by some as derelict, unpleasant, and unsafe.
“Hallo, goed dat je er bent! (Hello, good that you are here!)”
2 Comments on “Hollands Spoor rehabilitation PR campaign”
Is this a case of LTypI applied to type effects? Apparently it is really tempting to add a shadow to Schadow, in this case the Black Condensed. Georg Trump started it himself – both Forum I and II essentially are shaded Schadows.
Ha, Flo, it most probably is. On another note, I now can’t stop thinking of how URW once shadowed fonts that were already shadowed. Futura Shadowed Sh…
Thanks for the Ohrwurm!