Krystal restaurants ads, 1973

Krystal is an American fast food restaurant chain founded in 1932 in Chattanooga, Tennessee. Chermayeff & Geismar redesigned the company’s identity in the early 1970s. A new logo and packaging is seen here along with Antique Olive and Trump Medieval for advertising. The ‘K’ logo appears to be a custom design, but may be based on Futura Dot.

C&G’s dotted logo only lasted about a decade. By 1984 it was replaced with a new mark surrounded by a swoosh.