Mentados is a company that produces fermented and carbonated drinks. It is based in northern Mexico, in Hermosillo, Sonora. The first flavor launched is the original fermented and carbonated kombucha drink.

The brand conveys a unique, fun, Mexican crafty feeling, as well as something slightly retro and groovy, like your uncle's old baseball team when he was in college.

The wordmark is custom lettering designed by Alan Guzmán in 2021. It’s paired with a range of typefaces.

Challenge Bold and Hobeaux.

World Famous Original is a independent goods store in Portland, Oregon, founded by Ben Goetting.

Among the many items sold online and at the brick & mortar store are an ongoing series of humorous, retro style pinback buttons. The mostly typographic buttons feature a broad selection of vintage and contemporary typefaces.

Felten Shaded and Felten Regular

Cheee Jimbo

Challenge Bold

Challenge Bold

Eagle Bold

Challenge Bold and Hobeaux

Gill Kayo (and the Stiff Records logo which is probably based on Quicksilver)

Felten Shaded and Felten Regular

Hobeaux

Eckmannpsych

Challenge Bold

Felten Shaded

Franklin Gothic and Hobeaux

Franklin Gothic and Opti Sport Script

Freestyle.

Hobeaux and Blimey

Cards Against Humanity launched a new product named Clam-O-Naise:

Cards Against Humanity is delighted to announce Clam-O-Naise®, the world's only tangy, garlicky mayonnaise made with real clams! Featuring Cards Against Humanity’s all-new Clam Pack and a free mystery prize submerged deep inside the mayonnaise, Clam-O-Naise is unlike anything you've experienced before.

We worked with a team of professional chefs and food scientists to get the taste just right, and we actually hid a unique prize and a pack of 30 all-new Cards Against Humanity cards inside every jar. Customers can win real pearls, Clam-O-Naise merch, clam-themed vacations, or even a one-of-a-kind Toyota Clamry—and much more.

To expand the world of Clam-O-Naise®, they produced a 19-product line of Clam-O-Merch. Bumper stickers, tees, luxurious Clamjamas—there's something for everyone!

The brand identity was inspired by the retro designs of late-60s and early-70s food packaging. It utilizes the typeface Blimey as a display font and Antipol as its secondary. Sprinkled throughout the site and merch, you'll find Genty and Cheee, alongside other fonts. Everything was designed in-house by the Cards Against Humanity design team.

The nutrition facts and ingredients on the label are set in Obviously.

“Tangy” booty shorts ft. Blimey

“Delicious” hoodie ft. Blimey and Sloop Script. “Nothing Is Real” hoodie ft. Blimey set on a circle.

Ocean tee ft. Decoy

“Eat My Clam” bumper sticker ft. Hobeaux. “Yes We Clam” bumper sticker ft. National Compressed.

Magritte tee ft. Parisienne

“Tangy” and “Creamy” caps ft. Cheee