Starting as a hidden gem in Bloomsbury, Halfcup has grown from a single café into a beloved city retreat, with locations in Kings Cross and St. Bart’s Square. Known for its friendly vibe, artisanal coffee, and vibrant brunch menu, Halfcup is a true slice of calm amid London’s energy.

From design studio Other:

Their refreshed identity is intentionally understated, creating a calm canvas that lets the vibrant dishes take centre stage.

The updated logotype is set in @frostype.xyz’s FT Polar—a typeface chosen for its refined geometric character and elegant simplicity.

At the heart of the design are minimalistic, floral-inspired graphics, used sparingly to complement rather than overpower. These organic shapes convey a sense of freshness and vitality, subtly mirroring the colourful, vibrant nature of HALFCUP’s dishes.

FT Polar is the brand typeface of Quizrr. From Norgram:

Every day, human rights are violated in regular trade, despite international and national rules concerning workers’ rights and sustainability. Quizzr is dedicated to drive positive change through education. Their digital training platform enables de-risking in global supply chains by educating workforces from the bottom up on business critical topics to drive behavioural change.

Earlier this year we were fortunate to work with Quizrr on redefining and sharpening their identity. From the core narrative and components of the “impact pathway” to how it manifests across applications and touch-points.

Everybody grows up. Eventually.

At OHMY this last year, it’s been about more than just the output. We’ve doubled our team, matured our offering and welcomed clients from different parts of the world.

We felt our previous identity no longer reflected the studio we’ve become, so we overhauled our brand to bring it in line with who we are and where we’re going.

Zitcha is “an industry-leading platform for retailers and brands”. Their single page website (designer unknown) uses Polar throughout.

Words from L’Atlas:

Supported by the Emerige Group, L’Atlas, galerie des mondes, invites galleries, foundations or international institutions to exhibit in its 250 m2 space one or more artists from contemporary scenes that are little represented in France. L'Atlas proposes an original approach: The art direction of its 5 annual exhibitions is carried out jointly by Emerige's art projects department and the invited partner. These exhibitions are accompanied by a cultural programme (conferences, meetings, readings, projections or concerts) and by visits or workshops intended to a wide audience. L'Atlas participates in the Emerige Group's ambitious support programme for the contemporary art scene, with a focus on international artists.

Design by Studio des formes, pairing Cambon and FT Polar.

Unflow is a collaborative design tool that allows anyone to create screens, flows, and features, without a single line of code. Ship on your schedule, not the app store's.

The typefaces chosen for the Unflow brand are FT Polar by FrosType and Moranga by Sofia Mohr.