Pick&Mix approached us to help with their next phase of growth by creating a new bag design for their brand to establish them as the market leader in this category.

We created a completely unique bag for the brand, featuring a split colour block in their brand colours to create a bold and impactful visual that looked good both on screen, on social media, and in the hands of their customers.

We gave their back of pack the same treatment by creating a nice hierarchy that was not only easy to read and consume, but also visually appealing to help grow the brand's customer retention rate.

Bailimo Rounded was chosen as the secondary font for Uauu Tours. The primary typeface used by the travel agency from Mozambique is Baloo Latin.

Bailimo Rounded was designed to be used in social media posts. Its charm in each letter makes it unique and perfect for calls to action.

Full’r is burger brand in Sri Lanka, offering a 100% Sri Lankan handcrafted burgers.

Ek Type’s Baloo Latin 2 is used by Landor & Fitch for the brand design including packaging and advertising.

Packaging design featuring Baloo, supported by Gotham and Gotham Rounded

Barista is a chain of espresso bars and cafes that operates in the Indian subcontinent. They use Baloo Latin as their primary brand typeface, alongside Knockout for the logo. Baloo is paired with various sans serifs across the identity, from the website to the packaging designs.

On the website, Baloo is paired with Mukta Latin, another typeface by Ek Type.

Cover of a corporate brochure featuring all-caps Baloo and the Barista logo in Knockout

Spread from a corporate brochure with Baloo for headlines and Neris for text

Spread from a corporate brochure

Wonderbox: The Adventure Maker is an action/adventure game developed by Aquiris Studio for Apple Arcade. The game is set in beautiful dioramas where you can have all sorts of adventure, from platforming to map-exploring and combat. As the name suggests, the game’s most distinct feature is the ability to build and share your own levels, with a highly intuitive tool set.

With big-eyed-big-headed characters, bright colours and rounded corners even in its swords, Wonderbox has a very soft and friendly looking atmosphere.

The game's typography follows a similar path, mixing different flavours of sans with round edges: the game logo uses Graúna, which is also used for marketing material; in-game titles and buttons us Baloo Latin. The UI uses Nunito throughout, with its straight-legged lowercase l (one of Nunito’s two stylistic sets) activated.