A film type developed by John N. Schaedler with Ray Cruz in the late 1960s. [Cruz via email] Comes in Plain and Fancy styles, with many swash alternates. [Schaedler c.1970] Sold before 1973. Also issued by Letraset in 1974. Lettergraphics shows a very similar or identical design as Toga Bold next to (a slightly lighter) Toga Light, both with optional swashes. [Lettergraphics 1968–1975] Shown in other phototypesetter catalogs as Fluto.
Digitally revived by Jason Walcott as Periwinkle JF (Jukebox Type, 2006). Loo Snoo Roman NF (Nick’s Fonts, 2010) is another, looser interpretation by Nick Curtis. See also VeraCruz (Bitstream, 2003) by Ray Cruz.