Lexington Partners sought to rejuvenate its brand to reflect its legacy of consistency and quality while positioning itself for a dynamic future. The rebrand, anchored in the mantra “The extraordinary power of stability,” bridges Lexington’s history with its forward-looking vision. Leibowitz retained core elements like the iconic maroon and wave motif, while introducing contemporary typography, imagery, and color to create a visual identity that feels both timeless and modern. Bespoke photography and a refreshed logo optimized for diverse applications further reinforce Lexington’s sophistication and reliability. This cohesive visual language, paired with strategic messaging, solidifies Lexington’s reputation as a leader in the industry, uniting its team and clients under a bold yet familiar brand presence.

Website for Steffi Parlow, artist and chef from Vienna, Austria.

The interfaces between performative action, object and social interaction shape Parlow’s artistic practice. Thinking in limits and categories is far from her. She follows the approach of a comprehensive work with consistency.

The website was designed with a minimal dose of Eina. The sans-serif typeface by Íñigo Jerez is used in SemiBold and Light weights.

Paradiso is an independent magazine produced by Muse Muse Studio NSW that celebrates creativity and community. Our editorial explores the inspiration that feeds our creative consciousness, from people to places, culture to movements, both near and far.

Paradiso was first published in November/December 2017. Issue 13 came out in March 2020. Windsor is used for the logo and plays a defining role in the interior, too. Optima was chosen as the text typeface, but also serves for headings. It’s paired with Campton for intros, running titles, and other roles. Additional recurring typefaces include Eina (e.g. for the issue’s motto on page 4, see “LOVE” in the image below) and Boogie School Sans (for “Postcard from Paradiso”). See more images on thisisparadiso.com.au.

Sketch is a vector graphics editor “used primarily by screen designers who create websites, icons, and user interfaces for desktop and mobile devices.” The digital design application is developed by the Dutch company of the same name, founded in early 2008 by Pieter Omvlee and Emanuel Sá in The Hague, Netherlands, and initially known as Bohemian Coding. The Sketch app was first released on 7 September 2010 for macOS.

The Sketch logo uses Eina (Extratype, 2013). Originally created as the corporate typeface for EINA, University Center of Art and Design, the neo-grotesk by Íñigo Jerez is also used for headlines on sketch.com. Eina is paired with body copy rendered in generic sans-serif fonts which vary across browsers and operating systems.