Designed by Sjoerd de Roos for Lettergieterij Amsterdam in 1915
[De
Reclame, 1923]. The bold weight was later produced
entirely by Wagner & Schmidt [Lane
& Lommen], see Handels-Cursief. The matrices for both
weights were sold by Wagner & Schmidt and cast by several type
foundries, thus
Ella-Cursief/Handels-Cursief went by many
different names [Kupferschmid].
These include Ella-Kursiv (Ludwig Wagner, Poppelbaum),
Arezzo/Siena (Fondografica), Card
Italic (Mergenthaler), Elvira Kursiv (C.E.
Weber/Norddt. Schriftgießerei), Juno (Haas),
Kurrenta Kursiv (Kloberg, Berthold), Merkantil
Kursiv (Trennert), Radio/Sport (Otto Weisert),
Saxonia Kursiv (Schriftguß), Vega Kursiv
(Berling) Lírico grifo/Lírico preto grifo (Funtimod),
Italique-Robuste (Plantin) [Reichardt 2011]. Poster sizes in wood
by More…
Designed by Sjoerd de Roos for Lettergieterij Amsterdam in 1915 [De Reclame, 1923]. The bold weight was later produced entirely by Wagner & Schmidt [Lane & Lommen], see Handels-Cursief. The matrices for both weights were sold by Wagner & Schmidt and cast by several type foundries, thus Ella-Cursief/Handels-Cursief went by many different names [Kupferschmid]. These include Ella-Kursiv (Ludwig Wagner, Poppelbaum), Arezzo/Siena (Fondografica), Card Italic (Mergenthaler), Elvira Kursiv (C.E. Weber/Norddt. Schriftgießerei), Juno (Haas), Kurrenta Kursiv (Kloberg, Berthold), Merkantil Kursiv (Trennert), Radio/Sport (Otto Weisert), Saxonia Kursiv (Schriftguß), Vega Kursiv (Berling) Lírico grifo/Lírico preto grifo (Funtimod), Italique-Robuste (Plantin) [Reichardt 2011]. Poster sizes in wood by J. Wagner as Ella-Kursiv. [1929 specimen]
Digital revivals of the light weight include Nick Curtis’s Chez Nous NF (2005, based on Card Italic) and Ralph M. Unger’s Card Pro Light (profonts, 2006, used for sample).
