MadeByShape collaborated with SferaCare, a newly established care home group, to develop its branding, website, and content strategy. The project aimed to reposition SferaCare as a warm and innovative provider in the healthcare industry. A bespoke site was designed using Craft CMS, featuring virtual tours, resident testimonials, and regular updates to enhance user experience and engagement. The visual brand identity included a comforting colour palette and a home-shaped motif in the logo, symbolising a familial atmosphere. Typography played a key role in conveying the brand's professional and compassionate nature.

MadeByShape collaborated with Stoneletters, a leading creative letter-cutting studio, to revitalise its branding and develop a bespoke website. Stoneletters creates bespoke headstones and architectural pieces through a personal and caring service, so the brand and website needed to reflect this.

The project aimed to reflect the studio's craftsmanship and personal service through a sophisticated and human-centric design. Utilising Craft CMS, the new site emphasises visual and written content that showcases Stoneletters' high-quality work and the people behind it. The typography and design elements were carefully selected to convey professionalism and trust, ensuring the brand feels exclusive yet approachable.

Reflecting its new organization and global ambition after tremendous global growth over the last four years, the/amo network rebrands as H/Advisors. Impulsed by Havas, the network is expert in corporate and financial communications, operating in 20 countries.

The logo uses all-caps Semplicita Pro, with Novela Italic and Silka for the partner agencies and affiliate agencies of the network. The text typeface on the website and beyond is Prompt.

The website “Everest: A century of expeditions to the rooftop of the world” is a passion project designed by Max Niblock and developed by Stefan Vitasovic. It aims to commemorate one century of expeditions to Mount Everest, and is dedicated to the human drive for exploration and adventure.

The site makes use of IvyPresto for headlines and Semplicita Pro for text.

This James Beard Award-winning bistro is the lovechild of former Balthazar chefs Riad Nasr and Lee Hanson. From the start, their intention was to create a French restaurant that doesn’t “try too hard to be French.”

Inspired by the effortless sophistication of Parisian café society and the retro glam of the Springs Collective interiors, the identity is a modern interpretation of a traditional brasserie. This sense of fearlessness has paid off, and now Frenchette is a celebrated spot with a carefree joie de vivre and a long waiting list.

See more images and lettering on the Mucca website.

BRH+ realizes the restyling of the visual identity for the National Museum of Cinema in Turin, Italy. In addition to the new associated color scheme and the renewed typography, the studio provided the design of a detailed brand manual that includes several institutional applications and a composite logo system that associates the museum’s brand with the other institutional events connected to the National Museum of Cinema.

The typeface is Semplicita Pro, a digitization of Semplicità, which was designed by Alessandro Butti and first cast in the 1930s by the Nebiolo foundry in Turin.

The solo debut of Samuel ushers in a new chapter in the collaboration between the artist and BRH+, involving both in the search for original, engaging communicative solutions. This synergy has produced the guidelines to develop visual imagery that with a minimum range of signs and colors somehow jibes with the atmospheres of Samuel’s new record.

The project has also led to the creation of Codice della Bellezza, an encrypted alphabet generated by a matrix of crossed lines and forms; the monospaced font, completely designed for the occasion, also stands out for the original capacity of geometric combination of every single letter, useful to generate a visual pattern of great decorative impact.

The texts hidden behind the subtle geometric signs of Codice della Bellezza can be glimpsed by intuition, but are never obvious. The refined challenge of interpretation, rather than an obstacle, becomes a strong point that brings character to the visual concept developed for the solo project of this recording artist.

In addition to Codice della Bellezza, the communication materials relating to Samuel's first solo project are set in the geometric typeface Semplicita Pro by Canada Type, the digitalization of Semplicità by Alessandro Butti, designed around 1928 for the Nebiolo foundry in Turin.

We established a new identity inspired by multiple options for luxury fashion retailer Choice, London based on the notion that with choice we have endless possibilities. The identity is built around a flexible dot that moves along each letter. All typography from logo to copy uses Semplicita Pro (Canada Type). Both concept and typography are applied both on and off screen from packaging to their website.