Optima in use - Fonts In Use

Advertising (1930)
Album Art (3725)
Art/Illustration (472)
Booklets/Pamphlets (2149)
Books (5824)
Branding/Identity (7402)
Ephemera (1115)
Exhibition/Installation (1008)
Film/Video (942)
Infographics/Maps (508)
Magazines/Periodicals (1694)
Mobile/Tablet (850)
Newspapers (260)
Object/Product (1017)
Packaging (2154)
Posters/Flyers (5116)
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Software/Apps (306)
Web (4993)

Optima

First presented by Stempel at DRUPA 1958. Also available for the Linotype. The metal version had alternates for (non-splayed) ‘M’ and ‘N’ with blunt top terminals.

Compugraphic’s clone was named Oracle [Compugraphic 1976].

Foundries

Designers

Hermann Zapf

Release Date

1958

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Ventoline no. 62024

Félicité Landrivon

Contributed by Arthur Calame

<cite>Ventoline</cite> no. 6

Jeongsu Woo – Three Devils by the Bedside exhibition2024

Kontaakt

Contributed by Abyme

Jeongsu Woo – <cite>Three Devils by the Bedside</cite> exhibition

The Hollow Hills by Mary Stewart (William Morrow)1973

Lawrence Ratzkin

Contributed by Florian Hardwig

<cite>The Hollow Hills</cite> by Mary Stewart (William Morrow)

Sponsor

Dead Minutes by Tom K. Kemp2024

Samuel Salminen

Contributed by Samuel Salminen

<cite>Dead Minutes</cite> by Tom K. Kemp

Minnesota Department of Health’s anti-smoking campaign1989

Martin Williams
Wendy Solie Hansen

Contributed by thankyoucokieroberts

Minnesota Department of Health’s anti-smoking campaign

Metra tickets, 1990–1991c. 1990

unknown

Contributed by Florian Hardwig

Metra tickets, 1990–1991

ALM / Busy Circuits2022

unknown

Contributed by Jake Internet

ALM / Busy Circuits

The Exorcist movie titles1973

Dan Perri

Contributed by Nick Sherman

<cite>The Exorcist</cite> movie titles

The Persuaders! opening titles and book coversc. 1971

unknown

Contributed by Jaz Wiseman

<cite>The Persuaders!</cite> opening titles and book covers

Severance (TV series)2022

unknown

Contributed by Connary Fagen

<cite>Severance</cite> (TV series)

Vacation sunscreen2021

Office Hours
Travis Ekmark
Wedge

Contributed by Elizabeth Goodspeed

Vacation sunscreen

The Wonderful World of Mushrooms and Other Fungi by Helen L. Pursey1977

unknown

Contributed by Florian Hardwig

<cite>The Wonderful World of Mushrooms and Other Fungi</cite> by Helen L. Pursey

Thelonious Monk Quartet – Monk’s Dream album art1963

Don Hunstein

Contributed by Noah

Thelonious Monk Quartet – <cite>Monk’s Dream</cite> album art

Inferno (1980) movie posters, trailer, titles1983

unknown
Studio Verzini

Contributed by Simon Abranowicz

<cite>Inferno</cite> (1980) movie posters, trailer, titles

Betty Davis – They Say I’m Different album art, Just Sunshine Records logo1974

Ron Levine
Bill Levy

Contributed by Elise Carlton

Opera News covers (Mar 25, 1967; Mar 22, 1969; Jan 17, 1970)c. 1967

Milton Glaser
Bob Ciano

Contributed by Florian Hardwig

<cite>Opera News</cite> covers (Mar 25, 1967; Mar 22, 1969; Jan 17, 1970)

Netflix: The Irishman newspaper2019

Ryan Heape
Yiching Sung
Invisible North

Contributed by Ryan Heape

Netflix: <cite>The Irishman</cite> newspaper

Brenda Lee – Here’s Brenda Lee! album art1967

unknown

Photo(s) by Bart Solenthaler on Flickr.

Brenda Lee – <cite>Here’s Brenda Lee!</cite> album art

How To Decorate Your Homec. 1972

unknown

Contributed by Jason Timmons

<cite>How To Decorate Your Home</cite>

Student Mobilization Committee to End the War in Vietnam flyers and postersc. 1967

unknown

Contributed by Garrison Martin

Student Mobilization Committee to End the War in Vietnam flyers and posters

I Should Have Honor by Khalida Brohi2018

Anna Kochman

Contributed by Florian Hardwig

<cite>I Should Have Honor</cite> by Khalida Brohi

Put Some Kraut in Your Lifec. 1975

unknown

Contributed by Florian Hardwig

<cite>Put Some Kraut in Your Life</cite>

Good OH’ Holland Village2017

Currency

Contributed by Stephen Coles

Good OH’ Holland Village

Romance Journal #1 “Emotions”2017

RoAndCo
Roanne Adams

Contributed by Love Lagerkvist

<cite>Romance Journal</cite> #1 “Emotions”

O Retorno da Coleção Tamagni, Museu de Arte Moderna de São Paulo2012

Celso Longo
Daniel Trench

Contributed by Elisa Bloch

<cite>O Retorno da Coleção Tamagni</cite>, Museu de Arte Moderna de São Paulo

The Way of Tea by Rand Castile1971

Naoto Kondo

Contributed by Stephen Coles

<cite>The Way of Tea</cite> by Rand Castile

Estée Lauder websitesc. 2015

Rivington Design House

Contributed by Florian Hardwig

Estée Lauder websites

Berliner Biere / Berliner Weiße

Photo(s) by Florian Hardwig on Flickr.

Berliner Biere / Berliner Weiße

Wellington Writers Walk2002

Catherine Griffiths

Contributed by Matthijs Sluiter

Wellington Writers Walk

Silbern weint ein Krankes by Martin Eder2007

HIT

Contributed by Florian Hardwig

<cite>Silbern weint ein Krankes</cite> by Martin Eder

American Illustration 32 annual book cover2013

Richard Turley

Contributed by Nick Sherman

<cite>American Illustration 32</cite> annual book cover

Yahoo! logo (2013)2013

Bob Stohrer
Marc DeBartolomeis
Russ Khaydarov

Contributed by Stephen Coles

re:publica posters, 1913–20132013

Wortfeld
Alexander Svensson

Contributed by Florian Hardwig

re:publica posters, 1913–2013

TIME magazine, “The Gun in America” (1968, 1998, ?)1968

Roy Lichtenstein

Contributed by Florian Hardwig

<cite>TIME</cite> magazine, “The Gun in America” (1968, 1998,<span class="nbsp"> </span>?)

Adobe ad in U&lc, 19871987

Contributed by Stephen Coles

Adobe ad in <cite>U&lc</cite>, 1987

Sea-Monkey packets

unknown

Contributed by Nick Sherman

Sea-Monkey packets

America Lost and Found, The BBS Story2011

F Ron Miller

Contributed by Stephen Coles

<cite>America Lost and Found, The BBS Story</cite>