The script on the shop front of this bakery in Bad Bergzabern is a smoothed rendition of Slogan, designed by Aldo Novarese for the Italian foundry Nebiolo in 1957. A year later, Ludwig & Mayer in Germany unwittingly used the same name for a bold script typeface designed by Helmut Matheis – who happens to be a resident of Bad Bergzabern.

Società Nebiolo from Turin, Italy, wasn’t only a type foundry, but also a manufacturer of machines. While its typefounding branch (now owned by Fruttiger AG in Münchenstein, Switzerland) ceased operations in the 1970s, Nebiolo continues to manufacture printing presses, today under the name Nebiolo Printech S.p.A.

One of the machines made by Nebiolo is the Super Egeria, a printing press that can also be used for die-cutting. As a matter of course, the nameplate features two of Nebiolo’s typefaces, Microgramma and, less obvious, Slogan. Latter is a brush script designed in 1957 by Aldo Novarese (not to be confused with the German Slogan by Helmut Matheis from 1958). It has been revived digitally by Terry Wüdenbachs as P22 Slogan in 2010. Unger Script (Ralph M. Unger, 2003) is another — simplified and less authentic — version.

Cover of the instruction manual, 1960s