Developed from a calligraphic ad made for a hat shop in Dusseldorf in the 1960s. “It was all about the bold italic line with large swashes. This font was accepted by Berthold for its Staromat. The various swashes could be copied onto other letters, depending on taste. This provided hundreds of possibilities. Although I gave exact instructions as to how these swashes were to be used, the production placed them wrong, some even upside down. This was one of the reasons why I decided to publish my fonts independently.” [Georg Salden] Released in 1970. [Berthold 1980]
Re-released in digital form by TypeManufactur in 2012. Also available from LudwigType as of 2024.