Designed by Sidney Clyde Gaunt for Barnhart
Brothers & Spindler in 1916 [Inland
Printer 1927] [Print
1948] [McGrew 1993] and first shown in 1917, with
lowercase added in 1918. (Reichardt says others give credit to
Fritz Winold Reiss, but these sources are unidentified [Reichardt 2011]. Perhaps the type was
inspired by
his lettering.) Supplementary styles include
Initials (1919), Spots,
Borders, and Tints. Plantin had a version as Initiales
Réclame (also sold by Amsterdam).
Photo-Lettering showed a phototype adaptation in
1967. [PLINC One Liner 1971]
Digital versions by Castcraft (as OPTI Publicity Gothic,
1990, caps only), Image
Club (by Noel Rubin, solid and outline, 1995, used for the
sample), Dieter
Steffmann (as Lemiesz, 2000), and HiH (as Publicity Headline, caps
only, More…
Designed by Sidney Clyde Gaunt for Barnhart Brothers & Spindler in 1916 [Inland Printer 1927] [Print 1948] [McGrew 1993] and first shown in 1917, with lowercase added in 1918. (Reichardt says others give credit to Fritz Winold Reiss, but these sources are unidentified [Reichardt 2011]. Perhaps the type was inspired by his lettering.) Supplementary styles include Initials (1919), Spots, Borders, and Tints. Plantin had a version as Initiales Réclame (also sold by Amsterdam).
Photo-Lettering showed a phototype adaptation in 1967. [PLINC One Liner 1971]
Digital versions by Castcraft (as OPTI Publicity Gothic, 1990, caps only), Image Club (by Noel Rubin, solid and outline, 1995, used for the sample), Dieter Steffmann (as Lemiesz, 2000), and HiH (as Publicity Headline, caps only, 2006). See BN Giggle (2023) for an interpretation with smooth contours.
