Designed by Sidney Gaunt for BB&S [McGrew 1993]. Other sources give credit to Fritz Winold Reiss [Reichardt 2011]. Plantin had a version as Initiales Réclame (also sold by Amsterdam).

Digital versions by Castcraft (as OPTI Publicity Gothic, 1990, caps only), Image Club (by Noel Rubin, solid and outline, 1995, used for the sample), Dieter Steffmann (as Lemiesz, 2000), and HiH (as Publicity Headline, caps only, 2006). See BN Giggle (2023) for an interpretation with smooth contours.