Studio Bruch designed the identity for Sestra Store in Graz, Austria. Nirvana’s simple and geometric shapes interact harmoniously and reinforce the pop mood of the brand. It’s paired with BR Sestra, a custom typeface designed by Studio Bruch. The website additionally used Athletics. See more images on the studio’s website.

In many projects, Nirvana has proven to be a great “logo generator,” whether in the music industry, interior design or, as in this case, fashion: its simple use gives the word a lively and pop image.