Designed by Robert Evans around 1960, originally in a single
light weight named Laramie, with two related styles
named Sherbrooke and Cranbrooke, which
were later folded into the Laramie family.* All were
outgrowths of ‘ruling pen script’ headlines Evans and other
Headliners studio artists had created for ad agencies mostly
located in New York City. Evans based the
Headliners logo on it, too. By the early 1970s, there were
three weights, now named neo-Laramie. Around 1992,
Evans himself renamed it to Saginaw for the digital
release. When Treacyfaces took over Headliners in 1995, they
continued and expanded it as TF
Saginaw. [Joseph
Treacy 2005, 2008]
*)
A Headliners catalog from 1962 doesn’t show a face named
Laramie, but has Sherbrooke,
Cranbrooke, and Cranbrooke Bold; all
three in upright and italic styles. See also Laredo.
Digital versions by Treacyfaces as More…
Designed by Robert Evans around 1960, originally in a single light weight named Laramie, with two related styles named Sherbrooke and Cranbrooke, which were later folded into the Laramie family.* All were outgrowths of ‘ruling pen script’ headlines Evans and other Headliners studio artists had created for ad agencies mostly located in New York City. Evans based the Headliners logo on it, too. By the early 1970s, there were three weights, now named neo-Laramie. Around 1992, Evans himself renamed it to Saginaw for the digital release. When Treacyfaces took over Headliners in 1995, they continued and expanded it as TF Saginaw. [Joseph Treacy 2005, 2008]
*) A Headliners catalog from 1962 doesn’t show a face named Laramie, but has Sherbrooke, Cranbrooke, and Cranbrooke Bold; all three in upright and italic styles. See also Laredo.
Digital versions by Treacyfaces as TF Saginaw (9 weights plus 3 outlined/shaded styles) and by Profonts as Laramie (profonts Studio, 2005, 4 weights). See also ITC Studio Script (Pat Hickson, 1991).