Initially designed in the early-to-mid 1950s and likely inspired by the styles made popular by Lettering Inc. [Filmotype] Part of Filmotype’s series of bold geometric sans serifs distinguished by vertically cut ‘G/S’ and round dots, see Filmotype Flyer. Filmotype Flare & Ebony are heavier and wider.
Copied by VGC as C-7. [VGC 1969] Also known as Los Angeles Sans Serif. [Chaurize]