Club 77 is a name deeply renowned in Australian dance music history. Ahead of their 25th anniversary, Gabrielle White rebranded the iconic late-night dive bar and nightclub in Eora Nation, Sydney:

[T]he refresh constituted a revived weekly schedule of programming, requiring unique identities, in addition to frequent take–overs, residencies, and special guests.

A revitalised brand system as flexible as the club’s programming was required, as the brand continues to grow over time.

Menura, a German audio manufacturer based in Bochum and Berlin, designed the MDMX, an innovative modular DJ mixer: “The MDMX is designed to empower DJs with its advanced features and intuitive interface. It offers a versatile platform that caters to your unique style and creative vision, whether you're a professional DJ or an aspiring artist”.

The sleek and stylish design of the MDMX is complemented by the carefully selected fonts used in its branding. Maxi Round Mono (designed by Johannes Breyer & Fabian Harb with Andree Paat, and available from Dinamo) and Lausanne (designed by Nizar Kazan and released by TYPE.WELTKERN) perfectly capture the modern and artistic essence of the mixer.

Inito is a tropical Asian rice take out restaurant in Bogotá, Colombia. It changes the way we eat Asian food, with new and fresh flavors, combinations and textures.

The visual identity was built thinking about rice, with typographic compositions that mimic the movement of its grains as they are prepared. This, accompanied by a fresh color palette and short phrases, represent how fun and easy it is to eat rice.

ABC Maxi Round Mono is used throughout the identity in two weights.