For Premier Path Wealth Partners, a New Jersey-based team of independent investment advisors, Leibowitz and Dynasty Financial Partners collaborated to craft a distinct brand identity, centered around an innovative logo design. The concept of wealth management as a journey inspired both the company name and the logo. The logo features a diamond shape, symbolizing ‘Premier’ and denoting quality and forward movement. Within this diamond, two interlocking P’s create a path in the negative space, embodying the firm’s guidance towards financial goals. A gradient adds depth, harmonizing with the typography for a cohesive visual identity. This logo not only captures Premier Path's essence of innovation and white-glove service but also sets the tone for their website and marketing materials, reflecting their unique approach to wealth management.

“We Only Sing When We’re Fishing” (ft. Harry the Haddock) was produced as merchandise for Grimsby Town Football Club and is inspired by the iconic fan chant “Sing When We’re Fishin’”. The text is set in Mundial, with an added dimensional effect. A limited edition is available from my eBay store.