With the new fall/winter season, Goodbois presents “The Identity Crisis” – a collection born from uncertainty, where art becomes the only place identity can exist.

This project uses Ofform, designed by Marek Suchánek, to express themes of identity, tension, and renewal. The typeface’s sharp, fractured forms reflect the feeling of crisis and change, while the clean layout keeps the message clear and direct. The typography supports the idea of breaking down and rebuilding, visually reinforcing the project’s emotional tone.

Additionally, MuseoModerno by Omnibus-Type is a geometric typeface inspired by early 20th-century European avant-garde movements, evoking a Modernist sense of distance – detached, abstract, and relentlessly searching for new forms of seeing.

The head in this design evolved from an older piece we created for our World Care college jacket. Back then, the head carried a globe. Now we’ve reworked it into a universal symbol for broader mental themes.

The concept of the butterfly with G wings was inspired by its traits of transformation and change, as well as his diversity and uniqueness, reflecting adaptability to new identities.

Photography by NTI and Julian Fischer, shot at Stiebel Eltron.

FUTUR is a Hudson Valley, NY, startup born with the mission to catalyze, facilitate and strengthen the relationship of well-being between the planet and humanity through the creation of a sustainable, regenerative, modular and affordable housing system called HÔM – and its variable ZÔM.

FUTUR's visual identity was created by Carme, from São Paulo, Brazil, with the challenge of integrating, in the same ecosystem, a warm, aspirational and humanized expression, with an informative, technical and functional communication but avoiding visual stereotypes with a futuristic and/or hyper technological aspect.

Ofform, from Displaay, was used with some customization to create FUTUR’s logo. It was chosen because its shapes evoke the combination of the straight and organic shapes of HÔM and ZÔM. The logo is composed of individual modules that create a stable and unique structure when joined together, precisely because they adopt an interdependent relationship, reinforcing the brand’s community attribute.

The color palette is an interpretation of some of the base materials of the houses (hemp, limestone, glass) and works as a welcoming and comforting element. Complementary to the colors, images of nature were incorporated as warming and humanizing agents of the visual universe.

Finally, as the supporting font, the classic and practical Neue Haas Grotesk – combined with a set of light and minimalist graphic forms (lines, domes, etc.) – was used as an agent of the technical expression of communication.

Hey Bicycle is a design case study of a cycling computer controlled with a voice interface for outdoor and indoor workouts. The device records your rides and measures speed, power, climb, cadence and heart rate. It tells you when your training is effective, and how, as well as when, it's time to take a break. Voice assistant is in the centre of the user experience. UX is the crucial part of our thinking. We designed the uncluttered system with just the right amount of information.

The concept was designed by Jan Patawa & Filip Černý for BRAINZ Disruptive. For more information, visit the Hey Bicycle website.