This project was a true journey – a complex brand creation for a culinary space in PURO’s newest hotel Warsaw Old Town inspired purely by Nordic design of GamFratesi interiors. We started with the strategic verbal concept and naming phase before moving on to the design of its brand identity. We created a dedicated typographic sign (yes, these are custom-made letters!) and developed all materials for the café, restaurant, and wine bar, including menus for different purposes as well as packaging such as boxes and bags for takeaway. Whenever you find yourself in proximity to PURO Warsaw Old Town, drop by MUND to “Taste the Nord” at any time of day or night.

e-Types developed the new visual identity along with a new website for Danitacom, using Playtype’s Melanzane throughout in two upright styles.

Danitacom is a chamber of commerce created in 2010. With their knowledge of both the Danish and Italian markets, they act as a mediator between the two countries – by promoting the Made in Italy brand in the Nordic region, and by helping Italian companies expand their activities in Denmark.