For the release the new corporate identity, Simbayu Studios represented by the art director and photographer Julian Schröpel, dropped a small hoody collection together with the creator collective Everpress.

The design on the back displays a stronger representation of what the “studios” means for him – abstract, different and creative. In the image we see what it feels like when you look forward to recharge in your homeland surrounded by the alps and water.

The part of Simbayu which is written in Baskerville, a typeface that followed him his entire career, represents mainly the intimate and classic photography work within the studio.