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Advertisers Gothic

“Designed by Robert Wiebking in 1917 for Western Type Foundry and taken over by BB&S in 1919.” The foundry version came in regular and condensed widths, both with accompanying outline styles that “are cut to register with the solid faces for two-color work.” [McGrew 1993] Alternates for ‘A’ and ‘S’.

Adopted by Letraset [1977 ad]. The Phil’s Photo catalog from 1980 shows a light weight.

Digitizations as AdverGothic (ParaType, 1989; regular, Cameo, Rough), as Advertisers Gothic by HiH (regular, with alternates, 2008), SoftMaker (heavier, with oblique; 2010), and Monotype (Light); and as AdGothic by Manic Type (variable width, 2023).

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Advertisers Gothic in use

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