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Advertisers Gothic

“Designed by Robert Wiebking in 1917 for Western Type Foundry and taken over by BB in 1919.” The foundry version came in regular and condensed widths, both with accompanying outline styles that “are cut to register with the solid faces for two-color work.” [McGrew 1993] Alternates for ‘A’ and ‘S’.

Adopted by Letraset [1977 ad]. The Phil’s Photo catalog from 1980 shows a light weight of unknown origin.

Digitizations as AdverGothic (ParaType, 1989; regular, Cameo, Rough), as Advertisers Gothic by HiH (regular, with alternates, 2008), SoftMaker (heavier, with oblique; 2010), and Monotype (Light); and as AdGothic by Manic Type (variable width, 2023).

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Advertisers Gothic in use

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