Visual identity created for Som Na Faixa, a free online event of classical music in Brazil.

Concept and colors were defined already for the previous event, but the use of Zenith Slab DJR (by David Jonathan Ross) for the new logo brought a fresh look. It was also the basis for creating a pattern based on its counterforms which was used in all material and motion graphics for the live tranmission of the concerts.

Guanabara Sans (by Plau) was a great choice for information because the pieces had a lot of text, but also needed some informality so that the event, and classical music itself, don’t seem too distant from people.

Watch some of the concerts and how the motion graphics make use of the visual identity: