érographie is a crowd-sourced campaign inviting participants to draw letters or other glyphs during an orgasm and submit the results. They will later be turned into a digital typeface.

This “awkward” demand requires an equally atypical identity. Hence the choice of Jons Hair by Napoleon Typefaces for the logotype. With its expanded width, uneven strokes and strong contrast, the typeface captivates the eye, and incites the viewer to look further. The experimental vibe it emits mimics that of the project.

It was paired with Untitled Sans by Klim Type Foundry, a neutral and clear font that makes the instructions on the card and website easy to read and allows the logo to stand out. In this context, Jons Hair and Untitled Sans blend awkwardness with clarity and legibility.

Visit érographie to know more about the campaign or submit your image.

Campaign cards. These cards were distributed to passersby inviting them to participate to the typeface.

Instructions in English and French.