The corporate design of the Hochschule für Bildende Künste Dresden (HfBK, University of Arts Dresden) was designed by Roger Lehner and Arne Winter. It is based on a custom version of Futter Grotesk by David Raphael Lüthi, Upset.

The new visual identity of the art school aims to strengthen the institution’s recognition and visibility while maintaining the openness needed to represent its diverse perspectives and positions. The design must be easy to apply in daily use and convey a professional, institution-appropriate appearance.

To achieve this, the identity is based on a few clear, flexible rules that are simple to implement yet allow for creative freedom. The result is a cohesive design framework under which the university’s various roles and actors can come together.

The system is built from modular elements. The only mandatory component is the combination of the three freely arranged logo elements with the wordmark. Other components, such as the grid, are optional. Each element is designed to simplify everyday communication tasks without limiting creative expression when desired.

KIFF Aarau is a leading independent music venue in Switzerland, shaped by volunteer culture and a dynamic live program. Between 2014 and 2024, Upset developed its visual identity and seasonal campaigns—anchored by a modular K mark evolved from the venue’s earlier logo by Büro Destruct.

The identity was designed to stay flexible and responsive to shifting youth culture. The K functions as both symbol and structure: scaling, stretching, and framing content across print and digital formats.

Alongside the identity, Upset began developing a custom typeface for posters and headlines. This display font eventually grew into Kunath, a full family now part of the studio’s own library.

Over the decade, the system expanded through collaborations with photographers, illustrators, and artists—resulting in campaign assets as varied and vibrant as the venue itself.

Kunath is currently in development and will be released via Upset.

KIFF Aarau is one of Switzerland’s most vital independent music venues, known for its energetic live shows and diverse programming. To relaunch its digital presence, Upset in Zurich created TelliVision – a fast-paced, mobile-first platform named after the neighbouring Telli buildings. Inspired by the golden era of music TV, the site acts more like a digital venue than a conventional website.

The custom typeface Kunath drives the bold, high-contrast interface. Refined for legibility across all screen sizes, it anchors a layout built around vertical image tracks, swipe gestures, and video-inspired elements. Dynamic filters, live content, and motion blur the line between archive and event.

Kunath is currently in development and will be soon released via Upset.

Jappan is a bilingual food guide app that explores the full range of Japanese cuisine—from street food to fine dining—across cities in Japan and Switzerland. The app’s design draws from shared principles of Swiss and Japanese aesthetics: clarity, reduction, and precision.

Typography plays a key role in balancing cultures. The interface pairs the sans-serif Futter Grotesk by Upset (customised for this project) with Noto Sans for Japanese. Both share a similar weight and rhythm, creating a seamless reading experience across scripts. The absence of icons and subtle UI gestures—like blurred text that sharpens on tap—support an understated, tactile user experience.

The app design and concept were made by Seto Studio, and the development by Milk Interactive.