Rosie Lee were brought in by Nike to create the visual identity and design the space for the Sneakerball event held in Madrid at the World Basketball Festival. The aim of the experience was to celebrate Nike’s 42 years of basketball sneaker culture.

The first task was to create the visual identity, for which we represented shattered backboards with typography, which flowed through into a visual identity for the event.

For the overall experience, we designed a street-court inspired display cases to hold a raft of game-changing basketball sneakers, featuring selfie spaces to encourage party-goers to share their experience. Our concrete sculpture fusing together iconic basketball sneakers became the most posted image from the whole festival.