Front cover

Moon Safari is the debut album by French electronic duo Air. Featuring the singles “Sexy Boy”, “Kelly Watch the Stars” and “All I Need”, the album was a huge critical success and a landmark title in the downtempo genre. The album design is by Mike Mills.

The artist name uses ITC Pioneer. The A has been modified, with the top left corner of the glyph and the counter being changed to right angles. The length of the shadows have also been extended. All other text on the cover, back cover and inner sleeve use Eurostile.

Back cover

Inner sleeve of the vinyl release by Astralwerks

In 2021, Dave Depper of Death Cab for Cutie released a cover album covering Moon Safari. It seems the designer of the new logo, Katie Geppert, was unaware of the original font, so modified a different font (Sporty Pro Xbold?) to look like ITC Pioneer.

A company that has been building houses meant to last for generations now has a visual identity that holds itself to the same standard. hellofarm has redesigned the brand identity of FERMO Massivhaus. Restrained, considered, and built around a clear typographic core.

The choice of typeface fell on Protest Grotesk, designed by Mark Julien Hahn and distributed by Softdrive Foundry. The geometric grotesque is rooted in a strict constructive skeleton that draws on German typography of the late 1920s: Futura, Kabel, and the visual clarity of early modernism. Over the years the typeface has been carefully refined: less dogmatic in its geometry, but carrying the spirit of that era. Available as a variable font with eight weights, it works equally well at large display sizes and in body text.

What makes the typeface a fitting choice for this project is not just its formal quality. It is clear without being cold, and it has a point of view without being loud, qualities that align closely with what FERMO has stood for over six decades. The company works without subcontractors, without hidden costs, without the usual compromises of volume housebuilding. hellofarm has translated that attitude into a visual language that explains as little as necessary. The typeface does the work.

Poster campaign in 2025 to find new staff

The Berliner Wasserbetriebe is Berlin’s municipal utility company, responsible for managing the city’s water supply, wastewater, and rainwater infrastructure. Through its subsidiary, Berliner Stadtwerke, it also provides electricity. The company has used TheSans, designed by LucasFonts, as its corporate typeface for many years, and continues to do so to this day. The font family is used consistently in advertising, on the website, and on signage. The italic font choice for the logo is perfect for a company that works with water, conveying a sense of dynamism.

The long-established Berliner Wasserbetriebe logo

A new drill is inaugurated. The logo of be Berlin is displayed using TheMix.

Service car with siren

A public tap to cool off in summer

Huge letters on a new Berliner Stadtwerke wind turbine

Roger Food is a distributor of Italian culinary excellence, operating in both B2B and B2C markets. Its mission is to bring the best of Italian food to the table: authentic products, carefully selected, that tell stories of regions, traditions, and passion. The name comes from Ruggiero, founder and driving force behind the project, who defines himself as a “Paladin of Freshness” – a reference to both the quality of his products and the efficiency of his deliveries.

The visual identity is built around a red and green palette, evoking Italian heritage as well as the typical colors of many of the products he offers – first and foremost, tomatoes. The overall style is rooted in tradition, with retro accents that recall the legacy of historic Italian food brands. The main typeface is bold and condensed, reflecting Ruggiero’s strong and pragmatic personality, while the use of a script font brings in the warmth of tradition and the handmade.

The symbol is centered on the letter R – the brand’s initial and its visual core. This R is formed by merging a fork, symbol of conviviality and the pleasure of sharing a meal, with a magnifying glass, representing the tireless search for quality ingredients across Italy. The slanted form adds a sense of movement, conveying speed and dynamism – qualities that define every choice, every delivery, every product. It’s an identity that brings together passion, substance, and vision – just like the person who inspired it.

Design by Mattia Finardi with direction from Marco Fogaccia at DilloStudio. Web development by Daniele Capelli.

FL Rare by Flight Mode Type (Alex Slobzheninov) is the brand font of Serigrafia Los Gatos, as proposed by Design Office Fun (Paula de Álvaro):

A few months ago, we received a proposal from Contemporary Type to create the communication for the launch of a new typeface (FL Rare), so we decided to develop a complete identity to showcase the typeface in use.​ We reached out to Serigrafia Los Gatos to explain the concept and, after months of collaboration and screen-printing absolutely every object in their workshop with this new typeface, they even turned their van into a typographic specimen and business card. We couldn’t have chosen a better victim to turn ​F​L Rare font into a tangible reality across multiple formats.

The different weights of the typeface connected perfectly with the screen printing technique​, the use of more or less ink and the resulting texture, from the lightest weight (FL Rare Display Fine) to the boldest (FL Rare Display Black), passing through all the intermediate ones. That’s why we reached out to Serigrafia Los Gatos to share this idea of an identity​-specimen.

More footage (including the car, driving, on the LosGatos’ Instagram feed.
Photography by Mario Saenz de Tejada

Albra Book from Ultra Kuhl and Radion by General Type Studio are used in The Slow Road – The Complete Guide to Van Life in New Zealand, written by Kirianna and Lachlan Poole. The book is a comprehensive guide for travelers exploring New Zealand by van, combining practical tips, itineraries, and first-hand stories.

From the designer, Megan van Staden:

I used a combination of modern seventies fonts to give the book a retro and nostalgic feel.

Founded in 1994, Wachusett Brewing Co. is young by brewing standards, but CODO’s recent rebrand adds a sense of history through its typeface selection.

Dreamboat brings warm Americana character with its vintage curves recalling hand-painted signage; Fort Foundry’s Industry anchors the typographic system, delivering clean neutrality for copy with its familiar stovepipe style; and Typodermic’s Octin Vintage font family adds additional collegiate charm. Together, they breathe fresh life into the brand’s Central Massachusetts microbrewery. CODO has developed a flexible system that shifts easily across packaging, signage, and merchandise.

Polish furniture producer Górna Półka asked us strategic questions about its verbal and visual identity. We embarked on this journey developing its brand-new narrative and essential content architecture that will unfold over time. On top of that, we created a complex brand identity system deriving from the modularity of the furniture on offer and the crucial notion of an “upper shelf.” The brand can flexibly apply its variety of elements, and we look forward to seeing how this system develops.

Ludo’s Van is a new food truck traveling the roads of central Italy, run by a woman who spent decades in the financial sector before making a radical life change. Its visual identity, designed by Demetrio Mancini, merges vibrancy with austerity, pairing a colorful geometric logo with a stark black-and-white type system based on Sole Sans Condensed by CAST Foundry.

Ludo's van texture

Ludo’s Van website

Ludo’s Van menu

Ludo’s Van apron

Ludo’s Van sign

Strom is a brand that operates in the textiles industry. It is known for its high-quality denim fabrics and a variety of styles in clothing. The brand’s product range typically includes denim jeans, shirts, jackets, and other denim products.

Strom values environmental consciousness and sustainability, which are significant aspects of their brand. They show sensitivity towards recycling and strive to reduce environmental impacts in their production processes. By reflecting these values in their products and brand identity, they create an eco-friendly image.

Strom tends to favor modern and stylish designs in their products, aiming to offer customers high-quality and fashionable denim items. Additionally, the brand is known to target a younger and dynamic customer base.

Logo officially used until 2001

The Do it Center store concept and identity was drafted for Fort Wayne, Indiana-based hardware distributor Hardware Wholesalers, Inc. (HWI) by legendary Canadian retail branding firm Don Watt + Associates, and finalized in September 1980. A trademark for this logo was filed in October 1980, but the first store to test this branding wouldn’t be opened until sometime in 1981, to warm reception.

All aspects of the store, from its advertising to signage to store brands, were drenched in a sea of red-orange and yellow and a copious amount of tightly-kerned ITC American Typewriter Condensed Bold. Most of the subtle curves in the original typeface were smoothed out and straightened for ease of use across both print media and physical signage. The mostly-lowercase treatment of the warm-colored and bold, soft-edged text conveys reliability in an inviting and approachable manner.

Watt and his firm were still riding out the success of their identity package for The Home Depot from the year prior, which also included a prominent red-orange hue and bold, rounded font (in that case, Stencil).

Following HWI’s merger with Minnesota-based hardware store franchiser Our Own Hardware in 1998, the combined entity (named Do it Best Corp. after their premium store brand of home improvement products) looked to modernize. Between 1998 and 2001 much of the company’s identity was overhauled, instead using a modified Goudy Old Style over American Typewriter.

Due to the independent nature of these stores, there remain a decent amount of locations that still display this era’s signage both inside and outside.

Proofs sheet of various print sizes

Excerpt from vehicle identification graphics ordering form

Wagner Do it Center in Peru, Illinois. This location would close in 1994.

In 1979, an independent hardware company in Río Abajo, Panama, was the first international member to join the HWI co-op. They would be the first outside the United States to receive Do it Center franchising rights in the 1980s.

Spread from a corporate brochure highlighting Do It Center’s private label products, which also used ITC American Typewriter for the packaging

Typical Do it Center interior in 1982. Upper section of price signage held individual characters (white on transparent plastic) to spell out whichever item was on display, though these are not used in this photo.

Signage and other supplemental materials

Russian Post logo with the double-headed eagle of the Russian coat of arms

The logo of Russian Post (Почта России) is based on Roslyn Gothic. It is used to design advertising branches, stickers, and brand logistics vehicles. It’s unclear who designed the logo. It was probably introduced in 2002, when the current company was established, and was definitely in use in 2003.

The logo of the affiliated Post Bank (Почта Банк) is based on Roslyn Gothic, too.

Square version of the Post Bank logo

An illuminated sign with the logos of both Russian Post and Post Bank, seen in 2019

A Kamaz K5 postal truck

A GAZelle post delivery truck, photographed in November 2020

Post Bank sign in an office in Moscow, 2016

Post office in Sochi, Krasnodar Krai, in 2015

Post office in Yakutsk, Siberia, documented in 2008

The Russian Post logo on a Tupolev 204S, spotted in 2017

In the crypto world, Bitcoin Pizza Day is celebrated annually to commemorate the first known real-world transaction using Bitcoin. In May 2024, Coinbase marked the occasion by setting up a pizza truck and selling $1 slices in Washington Square, NYC.

The promotion then expanded into “Coinbase Pizza Month” where they teamed up with independent New York City pizzerias to allow customers to order through the Slice app for a chance to win a Bitcoin for themselves and the pizzeria.

The campaign makes heavy use of the Black and Black Italic weights of Central Type's Rodger. Set in all caps with an occasional outline and drop shadow effect, Rodger appears on pizza trucks, signage, pizza boxes, and a surprisingly wide range of merchandise.

The Corner London developed a new brand for the UK internet service provider Airband, aiming to disrupt the broadband sector. They chose F37 Ginger Soft as their brand font for their entire identity.

This typeface helps Airband convey a friendly image, aligning with their goal of providing a superior broadband experience to those living outside major cities, away from the typical corporate branding.

The Dinner Ladies needed a recipe for a rebrand that would not only pay respect to their unique origin story but bring their visual and verbal identity up to speed with their growth as Australia’s tastiest frozen meal service. Universal Favourite joined forces to cook them up a fresh look and feel that reflects their homely meals and anti-"mumsy" attitude, extending all the way from their website through to their packaging.

Universal Favourite used the typeface Denim by Displaay Type Foundry to show off The Dinner Ladies' confident personality yet retain practicality. Denim Wide’s used in headings and CTA applications to command attention, while its regular cut counterpart rounds out the system with a friendly, clean and legible option for subheadings and body copy. With its subtle details, the typeface can be an attention-grabbing hero element that showcases the bold tone of voice but also work alongside more expressive moments.

The logo is based on Oddity Script by Resistenza, redrawn and personalised by illustrator Jake Foreman with his iconic texture and gritty stipple.

Dutch interior design studio Format offers “innovative, no-nonsense custom interior and spatial solutions for people with a keen eye for craft and function”.

Having already established the foundations of their brand identity, we were brought in to take things further, refining and adding an extra dose of energy to their already solid foundation. Inspired by the precision and order of architectural plans and drawings, the branding’s layout principles follows a flexible grid system, which, while seemingly simple, offers a variety of formats and layouts to play with.

Drawing on Format’s work, the bold new brand typeface – Relative Faux by Colophon – is straight-forward and timeless. Chosen above all else for its functionality and legibility, the typeface has a complementary architectural character that acts as a subtle hint to the firm’s work and industry. Small sized text uses the proportionally spaced Relative.

Giu Gin is a new gin, and claims to be the first one distilled with jujubes. Their clean and recognizable packaging was designed by Studio 97/6 who write:

The main color recalls the red of the date to underline the protagonist of this new idea. Our approach was inspired by modern and minimal design combined with deliberately unrelated abstract shapes that represent the jujube.

The design uses Pangram Pangram’s Fragment Serif throughout.

The Hochschule Bielefeld, formerly known as Fachhochschule Bielefeld, is the largest university of applied sciences in East Westphalia-Lippe, Germany, with over 10,500 students and 900 staff. It was rebranded as Hochschule Bielefeld – University of Applied Sciences and Arts (HSBI) in April 2023, which included a complete overhaul of its corporate design and logo. The new identity was crafted by Markwald Neusitzer Identity, a design agency based in Düsseldorf, which provided creative and art direction for HSBI's refreshed brand presence​4​.

For the typography in HSBI Bielefeld's new identity, TWK Lausanne (designed by Nizar Kazan and published by WELTKERN®) is used for both text and headlines. This contributes to a modern and cohesive aesthetic across the university's visual communications.

Vanzzz are a new concept in camper van hire which aims to represent ‘the antidote to the current one size fits all approach’.

From design studio The District:

We were appointed to brand them from the ground up. Our role was to ensure they launched with impact and to ensure people 'got' this innovative new concept. Focusing first on the verbal we named the vans based on their place in the world, and anchored everything in the joyous and reassuring strapline “it's all good”.

The identity was created around a wordmark, set in Margo+Beuys, ending in three stacked z’s to emphasise the flexible nature of the vans. The concept is boldly and brightly applied on vehicle livery and in off- and online communications. The supporting typeface is Century Oldstyle.

Identity design and website for Nordic Inspekt Group, designed by Andreas Bjørkeng Sogn, using the regular, italic and bold cuts of Store Norske Skandia.

Nordic Inspekt Group is a leading provider of inspection, testing, and certification services. Further information from their website:

Nordic Inspekt Group is a leading provider of inspection, testing, and certification services. With a global network of experts and state-of-the-art technology, Inspekt helps companies ensure the safety, quality, and performance of their products, systems, and facilities. From consumer products and industrial equipment to buildings and infrastructure, Inspekt helps clients navigate complex regulations and meet industry standards.

Nordic Inspekt Group is a part of ININ Group, listed on Euronext Growth Oslo. Drawing on a rich background of constructing infrastructure and innovative technical development in non-destructive testing. Inspekt acts as a bridge between bridge between technical development and infrastructure builders.