Fable designed the identity of Unicorn Financial Solutions. From their case study:

Unicorn, otherwise known as Unicorn Financial Solutions, recently underwent a thoughtful rebranding to reflect its core philosophy as a family wealth management office dedicated to offering ‘A Freehold Life For All’. […] The logotype introduces a unique family, Roman Grotesque by Bureau Brut, that mixes sans serif and serif – a representation of the cherished past and nodding towards the modern future. This typeface draws its inspiration from sans serif typefaces with structured design and serif typefaces with calligraphic heritage. It proposes a meeting between these two great typographic categories, neither quite a grotesque, nor a serif typeface, but more a serif grotesque. PT Serif and Fable Type’s Tenet also make up the type usage hierarchy.

A suite of colours was introduced to allow various touchpoints across their marketing, recruitment, and investment efforts to be consistent, intentional, and exuding gravitas. To top it off, we created a variety of icons, illustrations, and stickers to promote fun, engagement, and clarity in both internal and external communications, adding a layer of character and cohesion to the brand system. This cohesive visual language carries through to Unicorn’s website, guidebooks, and social media – ensuring a consistent and recognisable presence at every interaction.

The Chinese typeface used for the business card is yet unidentified.

Atelier Bulk is a French boutique printer specialising in high-quality embellishments – hotfoil, embossing, debossing, and bespoke print finishes for luxury brands. Originally known simply as Bulk, the company faced a perception gap: a name that suggested mass production for a business built on craft and precision.

Bordeaux-based studio Abmo led the rebrand, drawing inspiration from luxury fashion houses to position the printer as a leader in its category. The new designation incorporates the term “Atelier” to signal artisanal character and distance the brand from industrial associations, supported by the descriptive line State of the Art Printing. The visual system pairs an elegant minimalist monogram with a powerful, timeless wordmark – clean and disruptive within a traditionally conservative industry. A unified website replaced the previous fragmented digital presence, integrating all services under a single identity.

Tablescope creates hybrid tabletop experiences that blend physical board games with computer vision. Its flagship title, Light Speed: Arena, lets players place cardboard spaceships in real time, snap one photo, and watch the companion app resolve the battle. Tablescope also develops photo-based scoring tools for board games, making play faster, smoother, and more accessible. In short: less counting, more playing. and more ways to do it.

Scapegrace is a distillery located in Central Otago, New Zealand. In 2023, ten years after the launch, One Design refreshed the visual identity using Banto and Calibre as the main typefaces. The bottle labels and can designs additionally use at least two unidentified sans serifs. It’s unclear whether the wordmark uses a font or not. The website was made by General Studios.

Diesblon is a Greek local brand for wearable art, handmade jewelry, art prints and more. It was founded in 2021 by Xanthi Tsaloupi. The logo pairs Ahsing with Futura. The slogan “Handmade with love in Athens” is set in Le Petit Cochon.

Noah’s Ocean – stylized as Noah*s Ocean – is a Swiss premium swimwear brand that views style and sustainability as inseparable. The designs are created in Zurich and produced in a small manufactory near Porto, meaning that the company has a deliberately short supply chain. The outer fabric is made from 100% recycled post-consumer PET making the material quick-drying, velvety soft, durable, and resource-efficient. The collection currently occupies a previously unoccupied niche, the father-and-son collection and is currently being developed for the whole family.

Behind Noah’s Ocean is Robert Fritze, founder of the Zurich-based design studio Kreativfritze. With over 16 years of leadership experience in agencies and consulting firms, he describes himself as someone who combines a business mindset, design thinking, and a hands-on spirit. At Noah’s Ocean, he has consistently put this approach into practice. He’s responsible for design, development, marketing, and the online store—in other words, almost everything. The brand is managed by his wife, Vanessa Fritze. Vanessa and Robert have dedicated the brand to their son, Noah. A project for the next generation.

For every product sold, Noah’s Ocean makes a donation to selected marine conservation programs that are dedicated to protecting sea turtles and marine ecosystems. The brand identity is encapsulated in the Love Turtle, which captures the essence of their love for the ocean. The brand shares its commitment with one of its closest typographic partners: the Pangea typeface by Fontwerk. Pangea’s designer, Christoph Koeberlin, always donates 25 percent of his royalties to support the conservation and reforestation of the rainforest. Both projects demonstrate that sustainability, in the context of design, need not merely be a marketing promise, but can in fact be structurally embedded.

To complement Pangea, Robert Fritze drew upon Jan Fromm’s Nice Collection, a contemporary serif family with four optical sizes that combines clarity, personality, and readability. Fritze: “The combination of Pangea and Nice—or as I call it, ‘Nice Pangea’—conveys both Noah’s Ocean’s premium positioning and its commitment to sustainability.”

‘Nice Pangea’ appears wherever Noah’s Ocean meets its customers. At the point of sale at Jelmoli in Zurich, in the Swiss retail chain Duett Boutiques, but also at partner beach resorts, in Zurich, Küsnacht, and Germany. Billboards, shopping bags, packaging, flyers, and wet bags for swimwear carry the brand’s visual identity into everyday life. A unifying element is the slogan “Reternal Love,” a play on “eternal love” where the prefix “Re” stands for Recycle, Reuse, Refurbish, and Repair.

Specler is an independent Estonian eyewear brand, based in Tallinn. The company designs glasses and sunglasses in-house and sells them direct-to-consumer, with prescription lenses fitted at their own workshop.

The visual identity by Kirill Rogovets pairs ABC Arizona Flare with ABC ROM by Dinamo.

Arizona Flare was chosen for its dual personality – the roman cuts feel composed and editorial, while the italics turn expressive and almost handwritten, which gave us a single family capable of carrying both the considered and the playful sides of the brand. Arizona Flare’s expressive italics are used deliberately in headings to emphasize the key word in each statement – the one carrying the attitude. “See bold. Spend less.” / “We’re here to fix eyewear.”

ABC Rom was selected as the counterpoint: a neutral, well-proportioned grotesque that holds up at small sizes for product specs, navigation, and lens-guide copy, and recedes enough to let Arizona Flaire do the talking where it matters. ABC Rom handles product information, navigation, UI labels, and long-form content, keeping the interface calm and legible.

The project covered brand identity, logo, and the complete e-commerce design.

Cielo is a natural wine bar in Berlin’s Friedrichshain quarter. The friendly typographic approach and essential color palette convey its Mediterranean soul and Italian cuisine.

The concept is inspired by the sky, ever-changing like the menu and the selection of natural wines. The interior “Blu Corner,” illuminated by a neon cloud, is in dialogue with the brutalist exterior signage, blending tradition and contemporaneity. Dishes celebrate sharing in an open and inclusive space, far from conventions: “We all live under the same sky.”

Ivano Pirolo, a chef originally from Avellino, Campania, graduated from the hospitality institute in his hometown before continuing his training with a Master’s in contemporary cuisine in Girona. After various professional experiences across Italy, Spain, Switzerland, and Germany, he developed the desire to open his own restaurant.

In recent years, he refined his technique and culinary vision while working at the restaurant Les Solistes by Pierre Gagnaire in Berlin, and later continued his journey at Celler de Can Roca in Girona. Returning to his adopted city, Berlin, he joined the kitchens of Facil and subsequently Kink. It is here that the idea of opening his first restaurant, Cielo, took shape.

For this project, he turned to Attico36 with the aim of developing a minimal and contemporary visual identity, while still evoking the authentic flavors of Irpinia, combined with the creativity and elegance of Italian and Mediterranean gastronomic tradition.

Kaligari proved to be the ideal choice: the client wished for a reference to the scripts of old restaurant, winery, and delicatessen signs from Campania. Kaligari succeeds in reinterpreting that kind of imagery in a modern and contemporary way.

Shizen Salad is a modern custom salad brand based in Osaka, Japan. The goal was to provide a vibrant, healthy alternative that balances everyday affordability with premium quality, serving as a fresh new hub for local professionals and residents.

Our challenge was to build a highly approachable identity that instantly communicates freshness, while maintaining an elevated, trustworthy feel. To balance this friendly and dynamic symbol, I needed a typeface that could provide a sophisticated, grounding anchor. I selected Value Serif by Colophon as the primary typeface. While the brand’s core concept is everyday-friendly, Value Serif brings a crucial sense of modern refinement and high-quality craftsmanship.

Its elegant proportions and contemporary, sharp wedge serifs create a beautiful contrast with the organic curves of the symbol. This typographic choice allowed the brand to scale seamlessly from physical eco-friendly packaging to digital UI/UX, ensuring the visual language remains both inviting and decidedly premium across all touchpoints.

The logo and slogan use Futura. On the website, headings in Value Serif are combined with text set in Koburina Gothic and Inter.

Saffron Brand Consultants, co-founded by Wally Olins, designed the identity for the Setouchi destination on behalf of the West Japan Railway Company (JR West). The goal was to establish this region as Japan’s ‘third destination’, offering a calmer alternative to the Tokyo and Kyoto-Osaka hubs. Following a week-long immersion on the ground, the team built a strategy around the concept of ‘the extraordinary in plain sight’. This project transforms the train ride into a truly contemplative experience, inviting travelers to follow the peaceful rhythm of the Seto Inland Sea.

Visually, the work relies on a minimalist aesthetic that avoids the aggressive graphic codes of major metropolises. The layouts are highly airy, using white space to evoke the serenity of the island landscapes. The color palette, featuring deep blues and sandy tones, ensures consistency across all touchpoints, from stations to digital screens. Far from being a simple advertising campaign, the design offers a poetic narrative where every visual detail highlights a promise of authenticity and discovery.

At the heart of this identity lies a precise typographic choice: the Osmose typeface from the French foundry Blaze Type. This hybrid font blends a solid structure with fluid, almost liquid details, reminiscent of the water and surrounding nature. Saffron customized this base with specific ligatures, such as the overlapping o and u, to symbolize the connection between the islands. By utilizing Blaze Type’s modern design, the agency provides the Setouchi region with a soft, living visual signature that accompanies the traveler from the very first glance. The accompanying Japanese typeface appears to be Kozuka Gothic.

Located in the heart of Guadalajara, El Idealista is a pastry shop where daily baking with love takes place.

El Idealista seeks to leave his personal touch on all his creations. Founder Rubén camouflages himself in the ‘Idealist’ character to manipulate the best ingredients, highlight their flavors, textures, and colors, and transform them into unique pastries.

In this story, we translated and shaped different elements into an emotional and uniform visual identity. Our character plays and juggles with different ingredients and tools. We want to transmit Rubén’s story to this character, who, before working in the pastry world, was a juggler and who found in pastry the passion to overcome personal obstacles.

Similar to pastries, the logo is made up of many textures to give the brand’s identity a distinctive and unexpected touch. The colors are our bold and strong ingredients that give voice to the creative and visionary world of El Idealista.

A burek is a traditional baked pastry with a thin, flaky crust filled potato, cheese, or meat, often served with a yogurt drink called ayran. Holy Burek was founded to “reintroduce the beloved Balkan burek to a new generation.” With the help of a lively, witty branding system from Zagreb-based Studio Hrvatin, it’s established an international presence, with locations in Croatia, France, the US, and the UAE. Art direction and illustration by Iva Hrvatin.

Bonabola is a contemporary brand for padel gear and apparel, created to move away from the aggressive visual codes that dominate the category, positioning itself as precise, product-focused and modern.

The project is built around a clean and essential system. The mark, inspired by the intersection of two balls, references the pair-based nature of the sport. The logo is a custom type design whose rounded inner corners and softened joints echo the geometry of the symbol, creating a cohesive visual system. Generous tracking enhances rhythm and refinement.

The corporate typeface is Inter, selected for its tech-clean, minimalist character. Its neutrality and clarity support the brand consistently across product, packaging and digital applications.

As Hungary’s TISZA Party rises to national prominence ahead of the 2026 election on April 12, a considered typographic choice has become central to its visual identity. TISZA (short for Tisztelet és Szabadság, “Respect and Freedom”) positions itself as a clear alternative to long-dominant Fidesz rule, promoting anti-corruption, economic renewal, and strengthened ties with the EU and NATO – all themes that call for messaging that feels legible, modern, and trustworthy.

TISZA’s visual team selected Luma Sans as the core typeface for campaign communication, applying its geometric precision and humanized shapes across podium signage, social templates, posters, and long-form text. The choice reflects three core needs: Clarity and Readability, Modern Authority, and Multilingual Support.

In TISZA’s typographic system, medium weights anchor headlines and calls to action, lending confidence to key messages. Lighter weights support policy summaries and longer prose without losing rhythm or readability. The result is a disciplined yet flexible visual voice that performs equally well in high-pressure public environments and digital spaces.

By rooting its identity in a modern, human-centred sans-serif, TISZA reinforces its political narrative: an alternative grounded in clarity, openness, and pragmatism.

Beam was a short-lived personal care line dedicated to all things butt care, designed by Saint Urbain. Alexandre Saumier Demers drew the logotype. Seabirds acts as the supporting typeface to the logo, used for tagline, subhead and body text across the brand materials.

Oogwereld – Campagne Januari 2026 is a campaign for Oogwereld, the group of high-end opticians in the Netherlands and Belgium. Designed by Studio Busser, the campaign uses close-up eyewear photography, cropped portraits and warm-toned social media graphics to promote up to 50% off selected frames.

Typography pairs Store Norske Skandia from Skriftkompani with Martina Plantijn from Klim Type Foundry. The sans-serif and serif combination gives the campaign both clarity and softness, balancing promotional messaging with a more fashion-led tone.

Visual identity for STUDIO MARIE AIGNER X CAMBIO at Salone del Mobile Milano 2025. The assignment included exclusive print invitations, guerrilla marketing, and the claim.

To make the collaboration visible—with a focus on sustainability in the areas of acoustics, design, and fashion—selected guests were invited in advance to recreate Studio Marie Aigner’s icon: with Cactus Carl, visitors could immerse themselves in the 3D world of the interior design fair in Milan even before arriving.

On site, Cactus Carl could be followed throughout the city, and via a QR code on stickers, visitors could find information about where to locate the installation LOOKS GOOD, FEELS GOOD, SOUNDS GOOD.

The claim captures the shared values of interior designer Marie Aigner and the denim label Cambio.

CookEase is a meal-kit brand built around the idea of making home cooking effortless, joyful and accessible to everyone. CookEase blends convenience with warmth, removing the stress of planning and preparing while still giving customers the satisfaction of cooking a fresh, delicious meal.

The CookEase type system pairs Dida and Avenir Next to balance personality with structure. Dida brings a playful, expressive quality to headlines, adding warmth and character to the brand while Avenir Next provides clarity and rhythm across ingredient labels, quantities and instructions.

Together, the combination allows the brand to feel energetic yet organised, ensuring the packaging remains easy to navigate while retaining a strong, recognisable presence.

The ingredients on the bottom right are set in Marker Felt.

Workshop Coffee is one of the UK’s leading specialty coffee roasters, known for its clean, sweet flavour profile and quiet pursuit of quality. George Cosby Studio was brought on to help redefine its brand positioning, visual identity, and packaging system.

For the new identity they chose the typeface Moulin by Commercial Type.

We developed the brand identity for TARB, a new hair care brand. Guided by the philosophy of “True And Raw Beauty,” this project explored how to translate nature’s pure, primal beauty into a refined and deliberate language.

With both the Korean and Japanese markets in mind, we sought an aesthetic closer to attitude than visual excess. The direction began with the texture of Eastern minimalism and the quiet discipline of Zen.

We stripped away unnecessary ornamentation and built the packaging with restrained colors and generous negative space. The logo, too, takes its cues from natural forms rather than artificial expression.

To ensure beauty in its raw state is conveyed without exaggeration, we carried the brand’s core values consistently across its visual language and overall spatial experience.

The logo is custom drawn. Nordvest is the brand’s primary typeface, used for headings. On the packaging designs, it’s paired with Arno Italic. The website additionally uses ABC Diatype (English), Sandoll GothicNeo (Korean), and PingFang (Japanese).