Neatlab is a small embroidery studio founded and run by Maximilian Höper in Innsbruck, Austria. What started in 2023 as a passion project grew out of his earlier career in software development and became his full-time work in early 2025. The brand focuses on combining traditional craftsmanship with modern design.

Precise, high-quality embroidery made by hand in his atelier, using sustainable, certified lyocell threads. Neatlab’s process goes from custom design sketches to digital embroidery patterns and careful machine stitching, with final hand finishing to ensure quality. The brand’s mascot, a goat, reflects qualities like authenticity, agility, and a connection to the Tyrolean mountains.

The logo is set in a mix of ALT Picaro and That That New Pixel.

Passenger Clothing is a UK-based sustainable outdoor apparel brand, founded in 2012 by Richard and Alexa Sutcliffe. Since 2023, Storica is used for the logo.

Misty Mynx, a social-first fashion brand, was completely rebranded by Design Army to embody the power and confidence of modern seduction. The new visual system combines an extra-wide sans-serif logo, a high-contrast palette of black, charcoal, and white, and a flexible typographic system designed to keep pace with evolving fashion collections. The identity radiates unapologetic femme energy, balancing boldness with sophistication.

The rebrand launched alongside a social-first campaign aimed at reconnecting the brand with Thai audiences and beyond. Captured in New York, the visuals convey the Misty Mynx persona: magnetic, confident, and effortlessly sexy, while remaining globally aspirational and commercially relevant. Sleek silhouettes, luxe tailoring, and versatile pieces underscore the brand’s assertive and adaptable character.

At the heart of this identity, Blaze Type’s Quadro reinforces the visual language. The all-lowercase logo uses a bold wide style with omitted i dot and a straightened y descender.

AC Modern Gothic Poster and AC Modern Gothic by AllCaps are the typefaces used for Isadore, a cycling gear brand based in Púchov, Slovakia.

About Isadore:

We all first and foremost are cycling enthusiasts. Some of us like to ride fast, some never go on a ride without a camera slung over one shoulder. Some keep close track of power numbers, some don’t even ride with a computer.

Even if some rides we feel great and some rides suck, riding a bike is deeply tied in with what makes us happy. That’s what we try to convey with our products at Isadore: cycling is just about the pleasure riding a bike, staying healthy, and being good to people and the environment.

Isadore is an unconventional company because its founders are unconventional. Martin and Peter Velits succeeded in going pro though they come from a non-cycling country. They throw that the same adventurous, daredevil attitude into the spirit of the company.

The logo appears to be custom, with similarities to Bourrasque.

From Parks Project:

Alaska is the Last Frontier – wild, vast, and unlike anywhere else on Earth. This collection calls to Respect & Protect – to stand with a place that is fighting to stay wild. Together, we can help defend the Last Frontier and the voices rooted in it. […]  we’re raising funds to protect Alaska’s wild beauty and support the Native Conservancy – the first Native-led land trust in the U.S. working to safeguard ecosystems and strengthen Indigenous food sovereignty.

80steenation is a graphic project focused on the visual aesthetics of the 1980s. The platform explores the typographic codes of the era—bold lettering, chrome effects, geometric shapes—and adapts them to textile design. Its references range from musical imagery to television and film franchises, as well as American sports culture. The aim is to reactivate, through design, a visual memory defined by excess, color, and nostalgia.

The website uses several weights of Inter. The logo is based on the Extrabold Italic style of Cervo Neue Condensed.

Identity for triathlon brand Plus58 by Oslo-based design studio Bleed.

Plus58 is a premium triathlon brand built on persistence, passion and the relentless pursuit of progress, offering progressive technical apparel. Its name pays tribute to the 58 second margin that decided “The Greatest Race Ever Run”, symbolizing the fine line between victory and defeat.

Typefaces by Displaay Type Foundry (Greed, Saans) and Grilli Type (GT America Mono).

From Nike:

BHM ’20 represents a new vanguard of leaders making moves toward the future they believe in—individual moments adding up to something greater and connecting us in pursuit of our goals.

“Watch Us Rise – Until We All Win” is the motto of the 2020 edition of Nike’s Black History Month (BHM) campaign and collection. Excerpts from the BHM manifesto, written by Amanda Gorman, are set in Gräbenbach Mono Light and Bold.

From a detailed “from concept to execution” narrative WSDIA posted as Instagram story:

Objective: Connect African Americans and the Diaspora using sport as the binding platform to connect Black youth globally through a single act. There is no better way to create a shared experience then to create a moment that can be felt by two seemingly separated groups of people. Lets take this opportunity around this monumental moment in time to bring together youth from the US and their counterparts in Africa to create a collective story that shows how sport can be the common thread for all youth in the Diaspora.

Creative direction at Nike by Anthony Coleman. Design and creative direction by WSDIA. Photography by Joshua Kissi and set design by Zach Apo-Tsang.

The campaign was accompanied by a series of events “to celebrate vanguards who use sport to create a future they believe in.”

Nike also produced three clips portraying black athletes entitled “Common Threads” using Gräbenbach Mono Light for the titles.

Episode 1: Ingrid Silva & Alex Thomas, narrated by Serena Williams

Episode 2: Crystal, Debra & Kairaba, narrated by Crystal Dunn

Episode 3: Vashti, RunGrl & Asra, narrated by Vashti Cunningham

In 2025, Barcelona-based activist streetwear brand Top Manta unveiled a bold new identity, designed by Aleix Font. The rebrand aims to strengthen the brand’s visual language while reinforcing its deep-rooted commitment to social justice and migrant rights.

At the heart of the new identity is Manter Black, a bespoke typeface crafted by GS-Type. Designed specifically for the Top Manta rebrand, this display typeface plays a key role in shaping the brand’s visual identity and communication system.

Manter Black is more than just a typeface – it’s an expression of intercultural activism, resistance, and urban energy. Its design draws inspiration from African wax prints, incorporating jagged structures, geometric patterns, and rounded counterforms to create a bold, rhythmic, and expressive aesthetic. This visual language reflects the ethnic and social essence of Top Manta, reinforcing its mission through typography.

Beyond its aesthetic impact, Manter Black is a highly versatile graphic tool, designed for use across various mediums. It enhances the brand’s storytelling, amplifies its messages, and serves as a powerful symbol of dignity, equality, and creative empowerment.

Manter Black has been designed to work seamlessly alongside HEX Projects’ HEX Franklin XCondensed XBold, which is used across communication materials and in key brand applications where a stronger tone is needed. Both typefaces share a common structure, weight, and metrics, ensuring a cohesive and balanced visual system.

HEX Franklin is a modern reinterpretation of the iconic Franklin Gothic, a grotesque sans-serif typeface from the early 20th century. While retaining the character of its historical reference, HEX Franklin presents a more refined and contemporary aesthetic, making it ideal for reflecting Top Manta’s intercultural ethos.

In the new identity system, the XCondensed XBold variant of HEX Franklin was chosen to complement Manter Black, optimizing visual impact in tight spaces and reinforcing the brand’s powerful and unapologetic voice.

For body text and longer-form communication, the system incorporates Neue Haas Grotesk, a versatile sans-serif that provides clarity, neutrality, and readability. This typeface ensures a seamless reading experience, balancing the bold expressiveness of Manter Black and HEX Franklin with a functional yet sophisticated typographic foundation.

Vital Apparel is a fitness apparel brand dedicated to promoting the importance of physical fitness and mental health. A portion of profits is donated to the Brain & Behavior Research Foundation. The brand aims to inspire individuals to prioritize their well-being while supporting vital research efforts.

The design of the “Iron Therapy” T-shirts uses Midnight Phantom from Pixesia Studio, alongside italic caps from Helvetica and Maulana Creative’s Karstar.

Grocery is a retail and concept space in Nørrebro, Copenhagen. The visual identity, designed by Valdemar Juul and Harvey Wise, perfectly captures the innovative and modern spirit of the store. Grocery stands out with its contemporary and laid-back approach to shopping for clothes, blending local traditions with international culinary influences.

The design duo created a minimalist and impactful visual identity, using the Slussen Mono typeface from Blaze Type to give the project a unique and functional character. This monospaced font evokes a utilitarian yet sophisticated aesthetic, ideal for reflecting the clean and urban image of the store.

AND ASSOCIATES STUDIO engaged in an intensive dialogue with Proper Dirty, a Vancouver-based unisex fashion label that operates at the intersection of subversion and self-expression. Known for its defiance of conventional norms, the brand situates itself as a medium for cultural discourse—melding art, music, and identity into a singular, resonant language. Our collaboration extended beyond mere rebranding; it became a process of excavation, revealing the foundational values that define the brand’s ethos.

In this inquiry, branding was not merely a visual or strategic exercise but a philosophical undertaking—a pursuit of authenticity as both a principle and a practice. Together, we sought to understand what it means to create work that is not only aesthetically compelling but also profoundly rooted in emotional and cultural truths. When a message emerges from such depths, it transcends the transactional, becoming a universal language that invites connection and evokes resonance.

By referencing the performative, the typographic system doesn’t just support Proper Dirty’s identity—it actively amplifies its narrative, transforming the written word into a visual enactment of the brand’s layered story. Together, these typefaces create a system that is both deliberate and improvisational, capturing Proper Dirty’s beliefs of balancing precision with playfulness. This dynamic tension mirrors the brand’s philosophy: a stage where belongings and emotions meet the freedom to explore and connect.

For the brand, typography serves as a bridge between the personal and the performative—a reflection of the brand’s strategy to blur the boundaries between identity and expression. Inspired by the world of theatre, a foundational influence for the brand’s creative director, the pairing of ITC Franklin Gothic and Sainte Colombe with a custom drawn logo draws from the aesthetics of traditional theatre messaging boards and the evocative gestures of performative art.

The result is a typographic language that not only represents Proper Dirty but also elevates its message, inviting audiences into a space where boundaries dissolve, and self-expression thrives. In this system, typography transcends its traditional role, becoming a medium for connection, introspection, and cultural discourse – a testament to the brand's commitment to authenticity and its defiance of the conventional.

100 Thieves landing page

100 Thieves (pronounced "Hundred Thieves") is a Los Angeles-based apparel brand and e-sports organization, founded in 2017 by former professional Call of Duty player Matt Haag. It is home to numerous competitive e-sports teams – most notably in Call of Duty, League of Legends, Valorant and Apex Legends, as well as some of the most popular online content creators, such as Valkyrae, Vinnie Hacker and many more.

The marriage between streetwear and gaming culture lies at the heart of 100 Thieves’ branding, showcasing itself best on the website, as it represents the anchor point the company’s different ventures and collaborations.

In 2022, the in-house design team at 100 Thieves, consisting of Seso and George Nowack, established a new visual identity, creating a design system that “reflected the brand’s values and strengthened its presence with the audience.” The most prominent typeface to communicate that goal was the uncompromisingly bold Druk by type foundry Commercial Type. It is most noticeably used as a headline, taking up significant vertical space – yet its compactness allows text to save space in latitude. Druk’s wide counterpart does the exact opposite, prompting direct contrast when used as subheading and navigation.

For higher information density, the website established a tertiary typeface, Suisse Int’l, a sleek sans serif font by Swiss Typefaces, that is primarily used for product descriptions and the footer.

Store front

About page - History

About page - Owners

Product page

MFBoats is a fishing boats repair and customization service for amateur anglers and professional sportsmen. Their visual identity was designed by Konstantin Eremenko using a pre-release version of CoFo Weather Narrow. The brand logo is based on CoFo Weather’s wide style, and was refined by Maria Doreuli.

In the crypto world, Bitcoin Pizza Day is celebrated annually to commemorate the first known real-world transaction using Bitcoin. In May 2024, Coinbase marked the occasion by setting up a pizza truck and selling $1 slices in Washington Square, NYC.

The promotion then expanded into “Coinbase Pizza Month” where they teamed up with independent New York City pizzerias to allow customers to order through the Slice app for a chance to win a Bitcoin for themselves and the pizzeria.

The campaign makes heavy use of the Black and Black Italic weights of Central Type's Rodger. Set in all caps with an occasional outline and drop shadow effect, Rodger appears on pizza trucks, signage, pizza boxes, and a surprisingly wide range of merchandise.

Village Green studio created the brand refresh for L.A-based production company Bob Industries – reflecting their can-do attitude with creative talent across entertainment, advertising and commercials. Baikal variable typeface from newglyph is in use.

A charity T-shirt drop by Thai restaurant Thailand.Hi supporting food supply for Ukrainian military. T-shirt motives are based on bas-reliefs from the legendary “Flying Saucer” (author Boris Dovgan) and other famous buildings of Kyiv.

Drawings and design by Looch Studio using KTF Metro Roman.

eschenlauer sinic, a creative design practice based in Paris, was commissioned by photographers Suzie and Léo to conceptualize the editorial design and title for Spectrum. The lookbook displays the SS23 collection of Solid Homme, a leading Korean menswear brand known for its contemporary and refined aesthetic. Suzie and Léo provided art direction, guiding the visual narrative, while eschenlauer sinic crafted the editorial concept and typography to enhance Solid Homme’s distinct style. The collaboration resulted in a cohesive and visually compelling portrayal of the Spectrum collection, capturing the essence of both the brand and the photographers’ creative vision.

For Finnish rap artist Costi’s second Playmaker drop, the objective was to design a Western-and US-themed collection inspired by collegiate apparel, prominently featuring a distinctive collegiate-style with stretched Mesquite on a curve.

The collection includes two shirts in black and white and a crewneck with fitting track pants, all showcasing the same artwork in different styles. The track pants, as shown in the video, feature various college-type logos from up to down, inspired by several sport apparel from the NBA, incorporating the initials P and M for Playmaker. Additionally, the U-shaped horseshoe serves as a subtle reference to “University.”

For the logo on the track pants, we chose Vivaldi for its subtle and nostalgic feel. Its understated design ensures the logo blends in without standing out too much. In between the prints you can find a little quote – “There’s gold in the river” – written in the font used in his latest album cover for Coast to Costi, Celtic Garamond.

The “Sheriff” badge pairs Bernard Condensed with an unidentified slab serif.

Studio Hi Ho has designed apparel for Melbourne-based cycling team DUDA. The caps and sweaters are produced by Contain, and are to be released at Up There, a fashion and sneaker boutique, also located in Melbourne.

The garments use Store Norske Graut from Skriftkompani, and Times Condensed.