Maldita Envidia (meaning “Damn Envy”) is a Mexican dressing brand whose visual identity, crafted by Guadalajara-based Estudio Cariño, playfully subverts the concept of envy, framing it as a positive drive for culinary discovery. The branding is designed to stand out on crowded retail shelves, drawing inspiration from the high-contrast, hand-painted cardboard signs found in traditional Mexican street markets.

For its brand identity, the studio says:

The graphic identity was developed the same way a dressing is prepared: with small touches—sometimes just a pinch, sometimes bold and dominant.

In order to do that, the wordmark uses Pouler by Alexandre Créquer, with some custom ligatures and a variation on the A for the logotype. In addition, they used Balacar from The Designers Foundry, GT Haptik from Grilli Type, and Quick Writers by Letterhead Studio. GT Alpina carries longer texts.

Skinpossible is a skincare brand based in South Victoria, Australia. Their brand identity and packaging design were designed by AKLR, pairing Bagoss from Displaay Type Foundry and Simon Mono, available from Actual Source.

Pastiche Grotesque by Order Type Foundry is used as the primary typeface for the brand and packaging of Desbrava Beer, designed by Céu Design.

From Céu Design’s project page (translated):

Debrava is a gluten-free craft beer brand that is surprisingly tasty. So much so that it's not exclusively for intolerants of certain cereal, but for anyone who appreciates a good beer. From naming to identity, Desbrava renews traditions, breaks stereotypes and offers a light and democratic experience without losing sophistication.

Our mission was to position the brand in two markets: gluten-free and craft beers. On the one hand, a public concerned about health with little options. On the other hand, brewers demanding taste and attached to traditions. With the tagline “What if it’s better?” and the name “Desbrava”, we created a light, encouraging identity with a hint of good humor.

Inspired by the idea of breaking through, the logo and visual identity are symbolized by a flag fixed in new territories. Using triangular geometric shapes, we create graphics that print labels and permeate all visual language.

Debrava is a beer that comes to make a lot of people change their mind. Always lightly, of course, as gluten-free should be. What if it's better?

Carter & Cone’s Verdana makes for a strong and unexpected choice on these labels designed by Kasper Ledet for To Øl brewery. This high-quality milk stout “has enough bite for even the bravest,” and I thought that the choice of Verdana echoed the rest of their youthfully rebellious brand. Verdana was initially designed for on-screen use with clarity and versatility in mind. But I feel as if Verdana Pro, now with two widths, adaptability has been increased. I think this packaging proves the point—it’s ready for use beyond the screen.

From BUCK:

A full 360 brand development and launch for Sense, a sexual wellness startup unapologetically embracing the world of play. From that first electric brush of skin to the steamy ravishings that follow, with Sense, safety isn't an afterthought or an intrusion — but a seamless, organic part of our journey. With a sultry brand voice and bold visual identity (playfully dubbed "Body Language") to tantalizing product packaging, BUCK, dare we say, touched every inch of this brand.

The branding features Termina as the logotype, Wulkan as its headlining / display type, and Basis Grotesque for body text.

Olssøn Barbieri designed the graphic identity of Tessas Eplegård (“Tessa’s Apple Orchard”) using the Or Lemmen typeface throughout. From the studio’s website:

As self-proclaimed happy amateurs, Tessa and Ander operate one of the few organic orchards in Hardanger, an area on the Norwegian west coast, historically known for its beautiful nature and delicious fruit.

While fruit growing has long traditions here, it is not as romantic as it sounds. Insects and animals damaging the crops, alongside the discovery of diseases and fungi in the 1930s, initiated “the pest war” that escalated with the first experiments with pesticides and herbicides. It did not take long until all fruit farms in Hardanger started to use chemical agents in their farming practice. […]

Collaborators:
Manon Cezaro (France), Illustration
Erlend Peder Kvam (Norway), Illustration
Sharmila Banerjee / Bone Jelly (Germany), Illustration
Anne Valeur, Photography
Bojan Milinkovic (Denmark), Animation

Estudio Paloma created a new packaging for Tarta de Queso using Bourbon St from Typeverything for the main identity. Additional typefaces used across the packaging are ITC Garamond, Fabio XM and Nautica.

Wine52 is the UK’s largest wine discovery club, and a distributor of wines from all kinds of places. For a collection of wines from the D.O. La Mancha region in Spain, they approached five regional studios to create special label designs. Barcelona-based Atipus was invited to work on a Verdejo, an outstanding Spanish grape variety with citrus notes and stone fruit.

Atipus conceived both the name and the design. For the former, they settled on “Mejunje”. Not only has this word close linguistic ties to La Mancha. It also appealed directly to the product, as it denotes a homemade beverage featuring many ingredients. For the latter, the design studio opted for a purely typographic approach, inspired by the lurid aesthetics of vintage town party flyers and bullfighting posters. This includes loud colors (with a nod to the Spanish flag) and a nonchalant type treatment.

The name is shown in Signal Compressed by Production Type. Based on a lettering style commonly painted on roads, it has compressed letterforms intended to be easier to read from the driver’s perspective. Here the unconventional distribution of thicks and thins is employed for its eye-catching qualities and approachable amateur connotations. The other fonts follow suit: Bebas Neue and Linotype Didot are used with stretched proportions.

All text was arranged inside a triangular label. This shape references the typical neckerchiefs worn by Castilian women in traditional costumes.

From design studio Werklig:

The Pirkkalan-range stands for cooperation with local producers and a hand-picked range of high-quality products. Owner of K-Citymarket Pirkkala, Petri Putila, constructed the product line to distinguish it from the hypermarket’s other products and to always bring new delightful things for customers to try and taste. Preparing the products and having a coffee roastery and an ice cream factory on the premises, was a must. Werklig created a private label brand and packaging to stand out from the wide range of other brands on offer. To inject some artisan food culture into the aisles of a hypermarket.

The logotype is set in Sud. Text on the packages uses Garton Italic.

TT Trailers is branding font of Ciderbil drinks.

Ciderbil was born from a collaboration between small batch craft beer maker Erbil Algan and designer Ceren Burcu Turkan. The result of their labor of love is Ciderbil, a line of five cider beverages with playful labels showcasing the charming hand-drawn artwork.

Design by design studio Oaza for Habitat Distillery, located in the beautiful Croatian city of Dubrovnik. Customers who visit the distillery can join the gin school and even make their own gin.

The label is set in sharp edged Bastardo Grotesk, playing in contrast with the softness of the colorful palette.

Excerpt from Habitat Distillery’s website:

[...] through meticulous interdisciplinary collaboration, our unique design hints at the core elements of Habitat: founded in tradition, focused on innovation, made with creativity and striving for excellence.

Oaza is a design, art and research collective based in Zagreb. The partners are Nina Bačun, Ivana Borovnjak, Roberta Bratović, Tina Ivezić, Maja Kolar, and Maša Poljanec.

TeeMaa is a Helsinki-based tea house and a shop where you can also buy tea-related products and accessories. In accordance with the interior design, the branding by Tino Nyman presents both the sophistication and the playfulness of TeeMaa with the use of delicate colors and intricate text compositions. The identity uses Panama Italic and BL Arctic for the logotype, Cucina (neretta and corsiva) and Lateral for the titles and information.

Studio Size designed the visual identity and packaging for Pomalo, a skincare brand that promotes a flexible and stress-free approach to skincare routines. Pomalo believes in breaking free from strict schedules and usage instructions, offering a line of products that can be combined in any order according to individual preferences.

The brand name, Pomalo, derives from the Croatian word for “slowly” and encapsulates a relaxed and laid-back mindset. To visually capture this philosophy of adaptability, we designed an identity system that seamlessly adjusts to various contexts. By incorporating deliberate pauses within the brand name (Po—ma—lo), we invite readers to take a moment and appreciate the brand’s unhurried essence.

When Željko Knežević and Matko Barun of fledgling distillery High Spirits planned to launch their premium gin, they realized that a superb packaging was needed to make some waves. Luckily they knew whom to turn to: Izvorka Jurić and her studio in Zagreb have repeatedly proven that they are a first class address for design that can make a difference.

Sampé gin is a strong alcoholic drink distilled domestically from the finest Croatian grapes. With its refined combination of herbal aromas that include pine, lemon, and Adriatic salt, it has a strong connection to the sea. Izvorka Jurić (Creative and Art Director) and Jurica Kos (Senior Designer) explored this link for their approach. They comment on the background of the name:

Many countries on the shores of the great sea know the legend of how St. Peter once caught the John Dory fish and left fingerprints on its body; that’s why this sea delicacy is still called by his name: Šanpjer, Sant-Pierre, Sampé. Inspired by an ancient tale, we gave the name Sampé to a premium gin that pays tribute to the Mediterranean – a mythical place where the divine touch permeates nature and its precious gifts.

This theme was then translated to a unique bottle and label design:

The originally designed bottle has the shape of the sea surface on the front. The brand name is mirror printed on the back of the bottle, so on the front, it is visible through sea waves and the gin liquid which gives the impression that the brand name Sampé is in the water. This position deforms the typography and creates exciting shapes and structures that change by turning the bottle in hand or changing the viewing angle. […] The light blue-colored glass and wooden stopper in the conical shape of a sailor’s cap contribute to the overall Mediterranean feel.

For the typography, Jurić and Kos selected Rector “for the ideal combination of monumental and graceful”. The lapidary serif with sharply cut shapes and majestic capitals was designed by Hrvoje Živčić and published by Production Type. On the labels, Rector is contrasted with a sans serif by another Croatian type designer: Nikola Djurek’s Brioni Sans, available from Typotheque.

The hopes of the distillery were fulfilled: Sampé won Gold in the IdejaX Best of Ad-Making Awards and Silver in the Dieline Awards, one of the world’s most prestigious packaging design awards.

Website detail with the origin story of the name

The distorted letterforms of the brand name as seen from the front of the bottle

Bottle neck with the brand name in raised ink

The slogan in caps from Rector Bold …

… and how this setting translates to the raised glass lettering on the bottle

The brand story as shown on the side of the bottle, in English and Croatian, and set in Rector combined with Brioni Sans

The highlighted words in Brioni Sans caps are scaled to match the x-height of Rector.

The wooden stopper features a single S from Rector.

Website detail

The mirrored type on the back of the bottle

Etna and Rauschen B in use for the new Wooden Spoon Herbs branding by Brooklyn-based studio Gander.

Excerpts from Liz Gorny's article on It’s Nice That:

A near year-long process that spanned copywriting, typography, colour systems, illustration, packaging, art direction, social media and creating a robust e-commerce website, the revamp had to house a diverse range of products – 15 in total. But it also had to consider the aesthetic history of herbalism at large. [...]

The custom Wooden Spoon Herbs wordmark also embraces variation, appearing in multiple incarnations throughout. These include three horizontal versions and a circular iteration.

TT Trailers is used in packaging design for the Gruvi ice cream bar by Sammontana.

Auge Design –

chose the product name thinking the different tastes of the ice cream as a groovy beat. The logo design, the typography, the shooting art direction, they all express the idea of movement and the exuberance of the ice cream and its contrasts. Smooth colors on the background and a “soft touch” finishing for the pack oppose a bold blue (brand color) typography, a catchy type and a high-contrast photography. The result is a striking pack that embodies the essence of the ice cream and that feels as inviting as its content!

Packaging

AMA is a Brazilian soap brand, producing soap and shampoo bars for children.

When crafting the logo, we picked PicNic, a typeface that conveys an organic character, while invoking the whimsical and captivating world of children. Every curve and contour was thoughtfully fashioned to embody this essence, establishing an instantaneous visual rapport with our intended audience.

Founded by George Loat, One Another is an English micro-winery in Gloucestershire. George learned the art of winemaking by working around the world with winemakers who eagerly shared their knowledge and became great friends of his. Their wine is from high-quality grapes grown at Clayhill Vineyard in Essex. In George's own words:

My first three years at Central Saint Martins (foundation included) were a struggle; I constantly felt like I was riding a bike through sand. On paper, the university had all the essential ingredients for me to thrive – art, design and like-minded creatives – but I never really found my groove. By the end of the online, Covid-stricken second year, I'd had enough, so I applied for a year of study leave.Fast forward one year, and I was itching to start studying again. Of all things, winemaking was quite bizarrely what kickstarted my renewed studious vigour. Somewhat spontaneously, I worked the grape harvest in France and Argentina before becoming a winemaker myself. The people, places and processes I experienced during my travels inspired me to set up my own micro-winery – One Another Wines – on my return to the UK. So I spent my final year at Central Saint Martins making wine and designing the brand.

The labels and branding are set in a mix of Bastardo Grotesk and Gelica, providing a fun mix of softness and quirkyness. The illustrations are by Finn Orr.

Amargo is a brand of cold brew available in Colombia.

The packaging, designed by Colombia-based studio Crudo, revolves around a single element: the wordmark in Cako (VJ Type). Body text is set in a yet unidentified sans.

Available in two sizes, the wordmark appears straight on the bigger bottle and jumbled in the smaller one, adding a sense of playfulness to the otherwise serious presence of the black and white bottle.

Bottles for rum and sangria from Honest, designed by Blake Scott.

The logotype is based on Voyage, with modifications. Titles are in Bon Vivant Serif and small text in Mabry.

Description from the company’s website:

Cinco Sangria Rum is a blend of alluring white rum with Unkel’s fruity organic Nelson Pinot Noir, and NZ grown oranges, cherries and apples. The amalgamation results in a medium-bodied rum with aromas of orange peel and apple, partnered with big bursts of flavour from cherries and oranges, finished lightly with a hint of dark chocolate. Limited edition with only 500 bottles made.

Honest is Kiwi owned, certified carbon zero and plastic free, but also working towards a circular, no waste production.