Dazed Maxx is a special new edition of Dazed magazine, created in collaboration with Nike to spotlight the vibrant subcultures of sport across the United States. Edited by athletes Sunny Choi, Bijan Robinson, and Tobey McIntosh, it explores emerging communities in New York, Los Angeles, and Atlanta through interviews, storytelling, and Nike’s AirImagination platform. The issue dives deep into how local sports scenes shape cultural identities, featuring conversations with community leaders and original articles from young local writers. Dazed Maxx is not just about sports but about how creativity, identity, and community intersect through athletic expression.

To celebrate the launch, Dazed is hosting simultaneous drop events in the three cities, offering limited-edition copies, custom merchandise, and immersive experiences that bring the magazine’s stories to life. They use three different typefaces to differentiate the cites: Los Angeles has Respira Black by Sharp Type, a robust yet elegant Rotunda, New York was illustrated with what appears to be ER Univers, and finally Atlanta used Louize Display by 205TF. Blending sport, subculture, and innovation, Dazed Maxx reflects a bold new era of community-driven storytelling and marks the first-ever US edition of Dazed.

Additional fonts in use include Compacta Black (Letraset/Linotype) for the logo and various members of Dinamo’s ABC Diatype for smaller text.

Crois pas qu’on dort, directed by Lou Marillier and Nick Walters, offers a raw and intimate look at Maysane, Leyna, and Charles-Antoine, three young Parisian athletes training for the 2024 Olympic and Paralympic Games. Filmed over five years, it captures their growth, struggles, and sacrifices as they pursue their dream of representing France on the world stage. The documentary was developed and produced by Pi Studios and SRAB Films with the support of Nike.

Aletheia, in collaboration with We Are Pi, was in charge for the global visual identity of the film campaign, including the creation of a custom version of LL Ruder Plakat designed with Lineto. All other information is set in Delegate by Commercial Type.

From Creative Review:

The posters and titles designed for the documentary riff on the name of the film. The art features images of the athletes shot by Solène Gün, whose work often deals with identity and culture.

The posters and titles feature a custom version of Lineto foundry’s typeface Ruder Plakat, which was tweaked by Parisian design studio Aletheia to incorporate “varying letter widths to echo the movement and rhythm of sport as well as geometric forms as a homage to the Olympic rings”, Chant explains.

The typeface was brought to life in motion by CC Studio, where movements were designed to resemble “the transformation of the ‘awakened’ state of the athletes in the film”.

Millionaire Script (Raphaël Verona, 2019) has been nicely paired with Palatino (Hermann Zapf, 1950) and reveals its display qualities: its structure made by an alternation of connected/optically separated letters make it easily recognizable amongst script typefaces and contributes to its contemporary flavor.

To celebrate Corinthians’ Heptacampeonato (7th national title), a newspaper was created with photos that portray the unwavering faith of their fans. The newspaper did not feature the traditional binding, allowing fans to transform each loose page into a poster.

AG: Wieden+Kennedy São Paulo
CW: Adriano Sato
AD: Bruno Oppido, Alexandre Ruda
CD: Bruno Oppido, Caio Mattoso, Rodrigo Mendes
ECD: Edu Lima, Renato Simões
Sponsored by Nike.

As one of the world’s foremost athletic events, the London Marathon attracts both runners and fans from across the world. To celebrate this year’s race, we collaborated with Nike Running to design a marathon-themed apparel collection that was stocked in the city’s Niketown store.

Our long history of involvement with running and crew culture – developing, for instance, the visual identity for Run Dem Crew – allowed us to tap into the vibrant and creative culture that has developed around the scene.

The designs play on the close relationship that exists between London’s runners and the city itself, using wordplay and making reference to specific locales in order to create unique and engaging RUN LDN graphics.

Unpublished sketch for a logotype and poster series for Nike’s Black History Month themed “Uplift.”

‘U’ apparently has been customized — a stem has been added.

United on the Twitter announcement of the 23 player roster. Oh boy, this evoked some feelings. And I’m not talking about the font use …

I’m a huge soccer fan and I obsessively follow the US National Teams. As the USMNT has been prepping for their World Cup Group G matches, I have been eagerly following their progress. So, you can imagine the thrill I felt when I first noticed that my favorite team is using my typeface United Sans for all of their typography leading up to the World Cup! It’s on their website, Twitter graphics, signs, vehicles, etc. It’s everywhere.

I am in awe. Thank you to whoever decided to use United for this. You made my year. The only thing that would be better than this is would be if I designed a typeface specifically for the team. Which I totally want to do. It’s one of my two dream projects. Do you work for US Soccer!? OMG! Get in touch! Seriously, please get in touch.

#USA #USA #USA

More World Cup coverage on Fonts In Use »

United on the team bus.

What do you think Jürgen Klinsmann is smiling about? Was it a good training that day? Was he happy to see United on the bus? Both?

More United on the team bus. (See that @? That’s the rarely seen version that I drew just for use in all uppercase text. Whoever noticed that it should be used here is my hero. Also, Hi Kyle Beckerman!)

United in the locker room. I haven’t been able to find an image online, but ESPN’s documentary about the team has shown that United is even being used for player names on the lockers. My typeface could be one of the last things that the team sees before heading to the pitch!

United in the press conference room.

United on the practice field.

United in the tunnel to the field.

United on the players’ luggage tags.