Giardino Futuro is a slice of paradise under the Italian sun, withdrawn from the hustle and bustle, with space for community, surrounded by nature.

For this special place, hellofarm created a corporate design that transports this attitude towards life and the multilayered sensory impressions to the outside world. The result is a combination of present colours, traditional flora illustrations and a daring mixture of unique typography – Agrandir as Mediterranean word mark and highlighted key words, Reckless Neue as body copy and Lausanne for small informational text and key facts.

German skier Felix Neureuther continues to use his skills after his professional career: with expertise, idealism and a great sense of responsibility, he is committed to a healthy and sustainable society. He wants to make a difference – as a person, with his Felix Neureuther Foundation and through his support program “Beweg Dich Schlau!” (“Move Smart!”).

The result is a brand triad that carries skiing as a unifying element and gives the three brands strong character as well as visual scope – dynamic, trend-setting and playful. The clear and reduced design opens up a creative scope for diverse applications – whether serious or casual, striking or simple, for young or old.

The typeface Everett subtly picks up on the look of the ski laths, making it the ideal typeface for the corporate design trio.

Visual identity for Die Praxis, a young, highly motivated team of physiotherapists, always with the claim to act digitally and in a forward-thinking manner. The result is a powerful identity with an eye for the essentials.

At hellofarm, we designed a flexible corporate design with pure clarity. It directs the focus to the dynamic, variable typography using Protrakt and naturally evokes associations with body movements and muscle contractions. The variable font is used for headlines and is paired with Maison Neue as body text font.