Small chocolate-colored crushed velvet jewelry bag with gold foiled Forsythe Jewelers logo.

Adding a little sparkle to a heritage jewelry brand. Forsythe Jewelers polished up their nearly century-old brand just in time for their semi-annual sale. Their logo now uses Carlton, set in overlapping capitals. The main typeface for headlines is Baker Signet, supported by Questa Sans.

Left: Large semi-annual sales event poster. The copy reads: “Save 30-70% off. Clearance sale today”.

Right: A three diamond and gold chain necklace lays elegantly on top silk garmet.

Oversized spring clearance postcard.

Left: Dainty gold braided hoop earrings.

Right: Sales poster with a photo of gold hoops.The copy reads: “Save 30-70% off. Clearance sale”.

Hanging exterior shop sign at the Butter Meat Co. market in Perry, New York

Female-led Butter Meat Co. wanted to make the East Coast a little more sustainable and a heck of a lot more delicious through their perfectly aged mature dairy beef. Before they could redefine industry standards, Butter Meat Co. needed to define its brand.

A contrarian at heart, Butter Meat Co.’s branding breaks all of the rules of butcher branding. Letting flavor be the guide, the brand identity was paired with a poppy ’70s color palette, Matisse-styled meat illustrations, and a sprinkling of puns to make Butter Meat Co.’s rebellious message your new BFF.

Since its launch in 2019 Butter Meat Co. has been recognized by USA Today, Bloomberg, Food & Wine, New York Magazine, and The Wall Street Journal.

Left: Beef bones and vegetables in a stock pot

Right: Butter Meat Co. business cards

The Little Guide to Big Flavor, a miniature recipe booklet on cooking beef

Left: Butter Meat Co.’s I Love New York box

Right: Butter Meat Co.’s every day’s a holiday gift card

Blue petite beef cooler bag with Butter Meat Co. logo

Left: Butter Meat Co.’s loyalty Cash Cow card

Right: Butter Meat Co.’s Liberty Bell box

Labatt Blue Light's latest flavor, blood orange blackberry seltzer in a pile of oranges.

Product launch for Blue Light’s hard seltzers proving you don’t have to be good at hockey to be good at activations. The campaign’s typeface is Clearface Gothic.

Left: Open Labatt Blue Light beer in front of promotional step-and-repeat.
Right: Promotional campaign poster.

Hockey-themed campaign campaign gif

Left: Close up Labatt Blue Light blood orange blackberry seltzer.

Right: Open Labatt Blue Ligh Seltzer in front of step-and-repeat.

Event entry cards

Neon logo display over brick pizza oven

Malt + Ember opened doors in September 2018 – a restaurant that was part brewery, part pizzeria, and 100% dream come true. Steelfish is used for the logo.

Small batch IPA in growler

Hand-tossed pepperoni pizza and wine