Nettie is a sporting goods and lifestyle brand specializing in pickleball.

Among their wide selection of equipment and accessories is this can of pickleballs. All of the type featured on the can is set in the bold weight of Central Type's Cadet. The can was designed in-house at Nettie, but the custom script Nettie logo was designed by Hoodzpah.

For us at Hoodzpah, typefaces often start as a lettering project well received. We wanted to try our hand at a reverse contrast font, something that we were seeing a lot last year. We lettered this piece, turned it into letterpress prints, and these forms were the basis for Lone Pine, a reverse contrast, modern-western font with ornamental swash options in 2 weights.

Lone Pine was designed and engineered by Amy Hood for Hoodzpah. Letterpressed by Czar Press in Southern California.

In March 2020 a deadly tornado hit Nashville, Tennessee, tearing through businesses and homes. As soon as the storms had past, community members like Nicoletto’s pasta (based in East Nashville where the tornadoes hit especially hard) were in the kitchens, making and delivering food to families without power and emergency crews, first responders, and medical staff working non-stop. This poster was for a benefit show to raise money for service industry professionals who lost their jobs and livelihoods due to the storm. Designed by Hoodzpah for Nicolettos Pasta, Robert's Western World, and Honky Tonk Tuesdays.

Headlines use Lone Pine (Hoodzpah); all other copy uses Presley Slab (Sudtipos).

Passion Projects keep you sane. They help you flex new styles and learn new skills. Here's a piece of fan art I made to get amped for the NBA Eastern Conference Finals featuring the Milwaukee Bucks and the Atlanta Hawks, and to try a new collage style. Featuring Sometimes Times serif by BoulevardLAB and Santa Ana sans by Hoodzpah with a custom long drop shadow. The aging effect was made using Atomica Photoshop action by True Grit Texture Supply.

This print was designed by Hoodzpah based on the lyrics by the Beatles, “I get by with a little help from my friends.” Because no one is an island and going it alone just ain’t it. The print features illustration by Amy Hood and is typeset in Albertus Nova Regular by Monotype. These prints are letterpressed on Heidelberg presses that are 80–100 years old, by Czar Press in Southern California. This black and red design is the second edition of the print, signed and numbered by the artist.

California is a surfing paradise, and this retro style typographic poster is a bucket list of all the legendary spots in the Golden State to get barreled. Includes classics like Malibu Pier and San Onofre, as well as terrifying spots left only to the pros like Mavericks (65+ waves). The “California Surf Check” poster is designed by Amy Hood of Hoodzpah and the fifth edition is available in the Hoodzpah shop for purchase.

Bookmarks designed by Hoodzpah to be included as free swag with a purchase of our book, Freelance, and Business, and Stuff: A Guide for Creatives.

Remember Scholastic Book Fairs and collecting free bookmarks? The thrill! There’s nothing like getting a free goodie with a purchase, and this bookmark that doubles as a ruler and a type ruler is no exception. Featuring Hoodzpah’s own font Beale on an arc and kerned tight with a dropshadow, paired with Forma DJR. Makes for a great unboxing experience, being paired with the book, free stickers and fun packing tape.

If you like font based humor this mug is for you. Presenting the "Helvetica in the Streets, Cooper Black in the Sheets" mug by Hoodzpah. These diner mugs are made of super sturdy ceramic (like, could double as a door stopper sturdy) and screenprinted with red ink in the US.