Fun away is the title of Hoff’s collection for fall/winter 2021. Javier Cortés made a film that introduces the fashion items, Naranjo-Etxeberria provided the graphic design. The titles are shown in caps from Amy Hood’s Lone Pine (Hoodzpah, 2020), a wide slab with horizontal contrast and some sweeping swash alternates. The hairlines were beefed up to prevent them from breaking away. Lone Pine is paired with Hoff’s standard Akzidenz-Grotesk.

Monaako by Altiplano Typefaces for Pampa.

Tribe, the new Hoff sneaker collection (summer 2021) features typographic compositions on the soles designed by Naranjo-Etxeberria Studio with “fonts from typographers and foundries we admire”.

The fonts in use are Monaako by Altiplano Typefaces, bb-book A by Benoît Bodhuin, Estragon and ABC Pareto by Dinamo Typefaces, Arthemys by Morgane Vantorre, Zoo by Blaze Type, Romie by Margot Lévêque, Maestro by Canada Type, WT Zaft by Jacob Wise, GabyGaby by Alex Valentina/The Designers Foundry, Hypha by Hasan Halilov, Esimene by Andree Paat, and Euphoria (Comicraft) by Janik Sandbothe. The sans serif used for small text on each sole is Akzidenz-Grotesk [see comments].

bb-book A by Benoît Bodhuin for Kalahari.

Pareto by Dinamo for Rocky Mountains.

Estragon by Dinamo.

Arthemys by Morgane VanTorre for Rapa Nui.

Zoo by Blaze Type for Great Plains.

Romie by Margot Lévêque for Four Corners.

Maestro by Canada Type for Hela.

WT Zaft by Jacob Wise for Savana.

Hypha by Hasan Halilov for Ural.

GabyGaby by Alex Valentina for Black Mesa.

Esimene by Andree Paat for Sahara.

Euphoria by Janik Sandbothe for Papua.

Naranjo-Etxberria designed the title and credits for Vogue Spain’s Halloween fashion film. Directed by Javier Cortés, A XXI Century Witch makes a modern interpretation of magic showing how a witch could be in our time.

Spain Creative Agency wrote about why choosing Millionaire Italic:

Making an analogy with this reinterpretation of the past, we have chosen the Millionaire Italic typeface. Designed by Altiplano, it is inspired by the George Bickham The Elder’s sophisticated handwriting and engravings from XVII and XVIII century but with a modern and contemporary vision.

Times is used for subtitles and end credit.

Naming and lexical system for By Us, developed by Naranjo-Etxeberria, who were inspired by the company’s work system: connecting the best professionals for each client.

The designers used Oroban, a design inspired by Orobanchaceae or broomrapes, a branch of parasitic plants that need to connect to other plants for photosynthesis – an analogy with the collaborative work model of By Us, which generates new connections.