Gioco Contributed by Mike Heighway on Nov 27th, 2014. Artwork published in 2014. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. The Slice Logo is the primary logo used for Gioco. Trio Grotesk has been stretched lengthwise slightly to allow for the ‘G’ to take on the morphology of a football, but still maintain consistency across the rest of the lettering. Gioco is an upscale sports bar in Albuquerque, New Mexico. It initially started out as an identity design project, but quickly turned into a more holistic branding job, including the integration of the brand into the architectural environment. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. Artwork by Mike Heighway. The wordmark is the secondary identity, for use in formats where the Slice logo is not pragmatic. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. Artwork by Mike Heighway. The metal ‘G’ is backlit with RGB LEDs which can be modified to get as close as possible to PMS #1797 which is the red used for the brand. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. Artwork by Mike Heighway. The 9'x10' entry screen combines the referee stripes and the stand-alone ‘G’, which is the tertiary branding element. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. Artwork by Mike Heighway. Heroic is the typeface used for all collateral. Source: www.obsidianstudio.co Photo: Mike Heighway. Obsidian. License: All Rights Reserved. Artwork by Mike Heighway. The menu is broken into 4 parts: Pregame, 1st Half, 2nd Half and Overtime. Typefaces Formats Branding/Identity (6676) Topics Graphic Design (2592) Food/Beverage (2558) Architecture (1167) Designers/Agencies Obsidian (1) Tagged withlogos (3880)restaurants (405)lighting (34)steel (7)menus (food/beverage) (324)pictorial letters (11)American football (21)sports bar (1)bars (131)upscale (1)modified typeface (1469)red (716)red and black (1001)stripes (219) Artwork location United States (8315) Albuquerque (8) In Sets word (zhang jiyue) (37) Post a comment Name Email – will not be published Website Your response Submit Comment More Trio Grotesk in use Koto Sanpo2019Harley Johnston DesignContributed by Harley Johnston Staff Pick The Palm Springs Project websitec. 2014Contributed by Webtype W magazine #12017Violaine & JérémyContributed by Love Lagerkvist Staff Pick Sponsor More in Architecture Ästhetik der heilsamen Orte2019Gabriel DörnerContributed by Gabriel Dörner Dash Marshall2018TwoPoints.NetContributed by Two Points Neufeldt.Voigt Architekten websitec. 2022Daily DialogueContributed by Sabrina Baumann (kimera) One World Observatory2015The Hettema Group and LegendsContributed by Emtype Foundry More in Branding/Identity Puls 20 exhibition identity2022Bogdan CeausescuContributed by Bogdan Ceausescu Breadwinner2020Elizabeth GoodspeedContributed by Elizabeth Goodspeed Staff Pick Conflictos, controversias y disyuntivas by Ediciones Abiertac. 2017Juan Fernando MercerónEdiciones AbiertaContributed by Quintana-Font Arcomed visual identity2023Florian RhiemeierEduard HelmannSichtweiseContributed by Ivo Gabrowitsch More Fonts In Use truth: “FinishIT” campaign201472andSunnyContributed by Stephen Coles Staff Pick Stay Home sticker sheet2020Do-hee KimContributed by Jen Hood Staff Pick Inimigo Público poster series2018Johnny BritoVertentes ColetivoContributed by Johnny Brito Staff Pick Club de cine2023Kinoto StudioContributed by David Jonathan Ross Staff Pick