El Lluent (Llibret)

During ‘Las Fallas’ festivity in València (Spain), the ‘llibret’ is the booklet created by each neighborhood association as a central and consultative element for the festivities of that year. In 2024, we had the pleasure of collaborating with the Falla Blanquerías association. The theme of their year was around the conservation of L’Albufera, a protected natural park in València.

For the typographic choice, we selected a black grotesk and a classic serif. KTF Rublena is used for the title and the all caps headlines. The Wide style of Clarendon is chosen for subheadings and page numbering, and its regular version for paragraphs.

For the graphic identity, we worked under the concept of ‘El Lluent’ (The Shiny), choosing a vibrant, bright color combination. The cover represents the horizon and the sun reflecting on the lake of L’Albufera. From there, we created a graphic system based on simple geometric shapes that helped us represent elements related to the park and the Fallas festival.

See the full project on Behance.