Coffee Punch

Coffee Punch is a creative brand full of attitude that was born from the great experience of its founders and expands with enthusiasm through the passion for specialty coffee. The project should represent the lifestyle of the founders and their relationship with the coffee universe: spontaneous, authentic, and very personal, without rituals or pre-established rules. The intention was to expand the potential of coffee and take it forward to professionals and enthusiasts, transforming the sector, creating opportunities, and providing an extra dose of adrenaline (or caffeine) in people’s lives, all this by unlinking specialty coffees from complex rituals and bringing the brand an approach of dynamism, movement and attitude, making it happen!

We strategically positioned the brand as a hub of products and services that were born to make a difference in the segment. We also involve audiences in messages through what everyone has in common: the passion for coffee. Each of the brand’s initiatives was identified through custom taglines.

The challenge was to find a way to produce packaging with high visual impact in a small amount. We suggest creating a black package with the logo printed in silkscreen. To differentiate the coffee beans, we developed stickers with abstract and multicolored shapes using different techniques and textures, but still prioritizing the hierarchy of information.

The brand needed to have a versatile visual identity, capable of being applied consistently across multiple coffee packages. And, mainly, physical and digital media and lifestyle products with nice aesthetic appeal and not related to promotional communication. This flexible language allowed the brand to expand to different materials through messages and graphics.

The custom logo is used together with various sans serifs. See more images in the case study.