Delay visual identity
Contributed by Victor Bartis on Feb 6th, 2023. Artwork published in
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Delay is a Brazilian jewelry brand that uses Kaftan Serif for the logo. From the designers of their identity, Lasca Studio:
Delay was born from a moment of immersion in self-knowledge that led to the need of sharing this vision that awakens the artistic and beauty. Delay is presence. Intention. Look within. Overflow on the surface. With these concepts, we’ve planned a visual identity system exploring reflection as a central theme. The symbol represents the mirror and its shine, while the selection of textures and materials exhibit transparency and solidity.
Creative direction: AnaLu. Art direction and design: Leonardo Tavares.
