MUBI identity

Mubi is a global curated film streaming platform, production company and film distributor. Mubi produces and theatrically distributes films by emerging and established filmmakers, which are exclusively available on its platform. Additionally, it publishes Notebook, a film criticism and news publication, and provides weekly cinema tickets to selected new-release films through Mubi Go.

The identity designed by Spin and used by Mubi’s in-house design team features LL Riforma extensively across all different media (sometimes accompanied by custom type from Spin):

Sensual experiments, unofficial histories, dreamlike worlds… cinema can give us things that nothing else can. And in an age where our own tastes and preferences are delivered to us by an algorithm, MUBI offers a different way to experience film: a wide-ranging service with experts who cater for niche interests and curated content that takes the pain out of endless scrolling.

With its consistently sharp-eyed and cultured selection of films, MUBI takes you to cinematic locales that you would never have arrived at of your own volition – and is all the more effective and delightful for it. In addition to its unique streaming service, MUBI is also a production company and distributor for new films, and has expanded its output to include a publication on film culture in print and online (Notebook), English- and Spanish-language podcasts, and a cinema ticket scheme (MUBI GO).

Across our extensive collaboration with MUBI, our ongoing task is to communicate their platform as the best destination for great cinema, online and offline. Their commitment to and undeniable love for cinema as an art form is fundamental to their success and has informed our approach toward creating a rigorous and complex visual language that supports this obsession.

We refined and progressed their identity, which is built around a logo-mark – which we developed to give it a more positive, active character – plus a strong but flexible supporting typographic structure. This foundation, plus a responsive colour palette which offers a range of emotive options, allows myriad opportunities for creative expression. We also used abstract circular forms and distinctive gradations of colour to create an extensive and artful visual language.