An independent archive of typography.
Topics
Formats
Typefaces

Google Frightgeist 2022

Contributed by Nguyen Gobber on Oct 31st, 2022. Artwork published in
October 2022
.
Google Frightgeist 2022 1
Source: frightgeist.withgoogle.com Google. License: All Rights Reserved.

The Los Angeles-based design studio Use All Five used Lucifer by Nguyen Gobber and Roboto Condensed by Christian Robertson to design the 2022 edition of Google Frightgeist.

On the Google Frightgeist website itself, this project gets explained in more detail:

Every year, trillions of searches take place on Google, and Google Trends gives us an unparalleled look at what the world is searching for. Google News Initiative puts that data to use – from powering insightful journalism to helping you pick out your Halloween costume.

With Frightgeist, we went on a hunt to find the most popular Halloween costumes of 2022. Pulling from the top 500 costume searches in the United States, Frightgeist used Google Trends to tell people what costumes were trending around them and help them
find a costume that was sure to turn heads.

Google Frightgeist 2022 2
Source: frightgeist.withgoogle.com Google. License: All Rights Reserved.
Google Frightgeist 2022 3
Source: frightgeist.withgoogle.com Google. License: All Rights Reserved.
Google Frightgeist 2022 4
Source: frightgeist.withgoogle.com Google. License: All Rights Reserved.
Google Frightgeist 2022 5
Source: frightgeist.withgoogle.com Google. License: All Rights Reserved.
Google Frightgeist 2022 6
Source: frightgeist.withgoogle.com Google. License: All Rights Reserved.

2 Comments on “Google Frightgeist 2022”

  1. Nunito Sans is also used for some supporting text (most notably the brief introductory text on the title page).

  2. Confirmed and added. Thanks!

Post a comment